The F1 2014 season

In other news F1 has lost another 50 million viewers world wide, it's down to 450 mil. That's 100mil less then 2009 when Lewis won the WDC.

No wonder new backers with real money are hard to find.

Hamilton was the 2008 champion and Button was the 2009 champion.. ;)
 
True, but the UK (and most of Europe it must be said) is a mature market where thee isn't a lot of traction to be gained from new customers. Emerging markets such as South America, India/China and the Middle East are where the sponsors are aiming their cash and sponsorship pounds. They're not too concerned with a few percent drop in viewers here when viewership in the above markets is increasing.
 
True, but the UK (and most of Europe it must be said) is a mature market where thee isn't a lot of traction to be gained from new customers. Emerging markets such as South America, India/China and the Middle East are where the sponsors are aiming their cash and sponsorship pounds. They're not too concerned with a few percent drop in viewers here when viewership in the above markets is increasing.

Often sponsorship and advertising isn't about gaining new customers, but about brand reinforcement, or for big ticket items like cars about easing cognitive dissonance.
 
Mercedes’s Andy Cowell says the approximate output of the new V6 turbo engines is around 700ps (690bhp) before the estimated extra 150bhp from the Energy Recovery Systems is added, giving F1 cars more power than estimated when the new regulations were devised.

Interesting...
 
Wonder what BHP the Renault unit was putting out at Jerez :p

I assume they are talking about their own solution, and possibly don't know the other suppliers, although the Red Bull livery is chocabloc so each sticker must add at least 5 BHP.
 
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