The GPU war is over.

[beany_bot]

I found this fascinating.

 

[Nelly]

Hi. All you need to do is just put the code between the YouTube tags, not the full URL.

 

[hardkore]

Ignore

 

[karik666]

Great video,feel really sorry for amd,they had faster cheaper gpu,but people still bought more nvidia gpu,even though they were slower and more expensive.

 

[CAT-THE-FIFTH]

Great video,feel really sorry for amd,they had faster cheaper gpu,but people still bought more nvidia gpu,even though they were slower and more expensive.

He was saying six months ago,Nvidia was doomed in the next few years due to the "AMD master plan" despite Nvidia making loadsofmoney,and now he says AMD is doomed despite Nvidia making loadsofmoney. He needs to kind of decide which one he wants to say,as he has kind of made sure he has covered both areas.Its almost like he wants to get page hits at times.

 

[Nate75]

what is going on

 

[pinki104]

Did anybody else think this was a reveal for a new awesome AMD card lol.

 

[D.P.]

The guy is a complete moron and proved completed wrong countless times, let along the continuous contradictions he makes like CAT points out.

 

[CAT-THE-FIFTH]

The guy is a complete moron and proved completed wrong countless times, let along the continuous contradictions he makes like CAT points out.

Nvidia does have better mindshare,but then that is also down to AMD screwing up so many launches,with some issue or another. Nvidia has perfect launches which reflects better on them. Look at the Fury X launch - they priced it too high,then launched cards with poor QC and made silly comments during the launch. The RX480 then launched with a terribad reference cooler,and then they overengineered the VRMs on the card,and then used only a single six-pin power connector which meant it was a waste of effort anyway,etc.

Plus even though performance/watt is less important for us enthusiasts,for OEMs Nvidia has a better product stack for use in laptops,etc so they get more sales. Polaris has been a step in the right direction but even that had its own set of problems.

 

[Rroff]

The guy is a complete moron and proved completed wrong countless times, let along the continuous contradictions he makes like CAT points out.

That said he has an interesting point there that despite AMD in some cases having the technology lead they were starved of the money to really push it by consumers buying nVidia regardless.

Also has the numbers that support what I was saying before - despite the RX480 often being the better choice the 1060 overall is outselling it more than 4:1 and a lot of that is purely down to brand association (as well as the overall "mindshare") with the 1070/80 cards - despite what some said here for the RX480 to fully make the impact it could AMD needs that card that can atleast compare to the 1070 (and/or 1080) even if they don't have the performance crown otherwise sub-consciously the 1060 already has a big advantage in the mind of the general consumer.

 

[Nelly]

Sad to watch that, knowing AMD had the better tech, but Nvidia sold more when being inferior. People will just buy Nvidia regardless for one reason or another.

Even now, I bet if AMD launched a GPU cheaper than a 1080ti that is 20% faster, the only people who would buy it would be the majority of enthusiasts.

Basically what he said in the video is, the general customers all over the world who you don't see on hardware forums, form the huge bulk of sales/profits for Nvidia.

My next card will be AMD regardless now, I'll never buy another Nvidia card again.

 

[CAT-THE-FIFTH]

That said he has an interesting point there that despite AMD in some cases having the technology lead they were starved of the money to really push it by consumers buying nVidia regardless.

Also has the numbers that support what I was saying before - despite the RX480 often being the better choice the 1060 overall is outselling it more than 4:1 and a lot of that is purely down to brand association (as well as the overall "mindshare") with the 1070/80 cards - despite what some said here for the RX480 to fully make the impact it could AMD needs that card that can atleast compare to the 1070 (and/or 1080) even if they don't have the performance crown otherwise sub-consciously the 1060 already has a big advantage in the mind of the general consumer.

But look at the RX480 launch though - it sold very well at the start,but AMD left it wide open for Nvidia to come in and find faults.

AMD launched the card with a frankly average reference cooler which meant it throttled. Then they only put a six pin power connector on it which meant it power throttled too. Then they overengineered the VRMs on the PCB.

Then by the time the better non-reference cards were out,Nvidia partners actually managed to get the aftermarket GTX1060 cards out to review BEFORE the AMD ones.

So that meant non-reference GTX1060 cards were being compared against reference RX480 cards which had a whole lot of issues.



Its the same with the R9 290 series launch - AMD tried saving pennies on the stock cooler and then introduced a "QUIET MODE" despite having a crap cooler.

Nvidia found out,seeded cards to reviewers who then tested it in quiet mode and the card had loads of issues.


Then move forward to the R9 285 launch. The card which was reviewed the most was one of the worst R9 285 cards for performance/watt which made it look a regression from the R9 280.

Yet there were other more normal R9 285 cards which show some improvements.

This is when Nvidia had launched the GTX750TI already and everybody knew what was coming up.


The Fury X launch was an utter shambles. Rubbish QC on the cooler and even the "overclockers dream" comment which was seized upon when it didn't overclock that much.


You then have that article from Anandtech on their mobile CPUs,which wasn't helped by them providing laptops which forums realised were not production representative laptops and had memory issues. Yet apparently one part of AMD PR contradicted themselves months previously when one of the laptops Anandtech reviewed was perfectly fine.

AMD is to somewhat blame for its mindshare issues,since it makes stupid mistakes when launching many of its products.

What worries me with Zen is that they will lose attention to detail somewhere and it will leave Intel some loophole to find.

 

[Nasher]

Nvidia needs knocking down a few pegs.

Recently, their drivers have been quite poor and dx12 performance is questionable. I switched to AMD because I kept getting geforce cards that were not stable on factory clocks :/

 

[Rroff]

But look at the RX480 launch though - it sold very well at the start,but AMD left it wide open for Nvidia to come in and find faults.

AMD launched the card with a frankly average reference cooler which meant it throttled. Then they only put a six pin power connector on it which meant it power throttled too. Then they overengineered the VRMs on the PCB.

Then by the time the better non-reference cards were out,Nvidia partners actually managed to get the aftermarket GTX1060 cards out to review BEFORE the AMD ones.

So that meant non-reference GTX1060 cards were being compared against reference RX480 cards which had a whole lot of issues.



Its the same with the R9 290 series launch - AMD tried saving pennies on the stock cooler and then introduced a "QUIET MODE" despite having a crap cooler.

Nvidia found out,seeded cards to reviewers who then tested it in quiet mode and the card had loads of issues.


Then move forward to the R9 285 launch. The card which was reviewed the most was one of the worst R9 285 cards for performance/watt which made it look a regression from the R9 280.

Yet there were other more normal R9 285 cards which show some improvements.

This is when Nvidia had launched the GTX750TI already and everybody knew what was coming up.


You then have that article from Anandtech on their mobile CPUs,which wasn't helped by them providing laptops which forums realised were not production representative laptops and had memory issues. Yet apparently one part of AMD PR contradicted themselves months previously when one of the laptops Anandtech reviewed was perfectly fine.

AMD is to somewhat blame for its mindshare issues,since it makes stupid mistakes when launching many of its products.

What worries me with Zen is that they will lose attention to detail somewhere and it will leave Intel some loophole to find.

They sold very well to enthusiasts especially initially - but once that market was saturated the 1060 pulled ahead for various reasons including what you cited but also a lot of it based on subconscious buying habits of normal consumers. There seems to be a vast underestimation of how often the average consumer will subconsciously compare the 1060 to the 1070/1080 and be swayed by the thought that "its not quite a 1070/1080 but almost". (My previous boss made a lot of money exploiting that angle in general in retail).

 

[RavenXXX2]

The GPU war never started, Nvidia always on top thanks to AMDs awful brand image/marketing.

 

[CAT-THE-FIFTH]

They sold very well to enthusiasts - but once that market was saturated the 1060 pulled ahead for various reasons including what you cited but also a lot of it based on sub-conscious buying habits of normal consumers. There seems to be a vast underestimation of how often the average consumer will subconsciously compare the 1060 to the 1070/1080 and be swayed by the though that "its not quite a 1070/1080 but almost". (My previous boss made a lot of money exploiting that angle).

True and all of use expected a GTX1070/GTX1080 class card by now which is not helping them.

But that is why AMD needs to have perfect launches and exude the air of quality Nvidia exudes.

The issue is even if someone looks at reviews,you find always some negative issue about AMD products. Nvidia almost has an Apple level way of launching products.

Look at any company which has managed to remotely get close to Apple in competing spaces,they upped the quality of how they launched products,etc.

Nvidia in the past has been very quick to jump on AMD issues like the R9 290 issues and exploit them.

Hence,AMD was considered "hot and throttling" after the R9 290 launch fiasco and it hurt their image. They literally had done 99% of the hard work to do an upset and clutched defeat from the claws of victory.

But I think there are other issues too - AMD is very poorly represented in the OEM areas too,like prebuilt laptops and desktops. Go into any largish retailer and its mostly Nvidia cards in the computers or Nvidia cards for sale.

People get bombarded with Nvidia in the bricks and mortar retail scene too - AMD really needs to try and make more products that OEMs want.

Then the final issue,is their CPUs - have you noticed the worse their CPU woes get,the worse their card woes get??

AMD as a brand is better known for its CPUs,so when its CPUs look rubbish it also by extenstion makes other products look worse.

So add the fact they have a poor OEM presence and they always get pipped at launches for years,its no wonder people just go and get Nvidia now.

This is why I am very worried about Zen - if AMD manages to not PR manage that well,they are bloody screwed. They need a perfect launch even if it is not an Intel beating chip(it might be but none of us really know).

 

[Toss3]

AMD would rule the market had they released the Fury at the same time as the Fury X at around 450-500€. AMD failed by trying to be Nvidia and not sticking to the strategy most people had come to expect of them; being slightly slower than nvidia, but at a much lower price. 290 and 290x were awesome cards, but many chose nvidia over amd because of thermals and crappy stock coolers.

The fury X represents the biggest mistake AMD have made thus far, except for maybe the RX 480 (though for different reasons); had AMD stuck to their guns and priced the fury competitively it would have succeeded and many would have ignored its faults. But no, they priced it way too high, used a questionable hybrid-cooler that provided no additional benefit, only more issues. And let's not forget the insane lies AMD were telling consumers at the time (fury being an overclocker's dream, etc.).

After the failure that was the Fury X, I guess most people expected the RX 480 to be the next 4870/5870/7870/290/290x and AMD's return to greatness, but instead we got an expensive (not just due to AMD though), over-hyped product. I mean what is the point of the RX 480 if it is barely any better than the 2 year old GTX 970? AMD marketed it as being a "VR card for the masses", which basically meant 60fps+ at 1440p in most people's minds. It didn't deliver on its promise and was outdone by nvidia's gtx 1060, which offered better performance and better thermals at a cheaper price.

So I sincerely hope AMD have learned their lesson now, and instead of trying to be nvidia, just play to their own strengths delivering great cards for less money.

 

[humbug]

There is no competition because people who have no idea what they are buying buy Nvidia, most enthusiasts buy AMD but those who are clueless buying Nvidia out-number enthusiasts in vast numbers.

Its all about branding, the facts are irrelevant.

Its also why i argue AMD should not be competing with Nvidia at the higher end, they should not have anything about $500 because they don't sell anything like enough GPU's there where Nvidia also utterly dominate, AMD just lose money fighting that battle.

AMD do well in the £150 to $350 segment, thats where they should concentrate their resources.

History has proven AMD can have the far better cards at half the price and Nvidia still outsell them 4 to 1 with junk, you could put an Nvidia logo on a legacy sound card.
whack a $300 price on it and millions of ignorant sheep will buy it.

 

[CAT-THE-FIFTH]

There is no competition because people who have no idea what they are buying buy Nvidia, most enthusiasts buy AMD abut those who are clueless buying Nvidia out-number enthusiasts in vast numbers.

Its all about branding, the facts are irrelevant.

Its also why i argue AMD should not be competing with Nvidia at the higher end, they should not have anything about $500 because they don't sell anything like enough GPU's there where Nvidia also utterly dominate, AMD just lose money fighting that battle.

AMD do well in the £150 to $350 segment, thats where they should concentrate their resources.

The problem is AMD didn't do what ATI did and concentrate on cheaper to make chips. The last few years Nvidia has beaten them using smaller chips and not using fancy and probably expensive memory standards.

I really hope the smaller Vega/upscaled Polaris chip uses GDDR5 or GDDR5X and not HBM2. Because if it cannot convincingly beat a GTX1080,they will again using a more costly to make card to compete with Nvidia.

This also means Nvidia has more leeway with pricing with OEMs too.

I also hope the rumoured RX490 is not some sort of dual chip otherwise it only takes one or two big titles to not work well and it looks an utter failure.

 

[beany_bot]

The guy is a complete moron and proved completed wrong countless times, let along the continuous contradictions he makes like CAT points out.

What a ridiculous statement. You may not agree with his conclusions but he is hardly a "moron". He seems very intelligent and knowledgeable about said GPU market.


Side note. I wonder if Vega will be the last cards we see from AMD? Hope not.
Few people saying the 480 sold well. But it apears it didn't. Maybe to us folk browsing forums it sold well. But look at the figures. It sold terribly compared to the 1060.

It's all about branding and marketing and Nvidia has won.