I can confirm no coil whine from mine whatsover even after 8 hours on Arkham Knight @ 4K which is about as demanding as it gets gaming wise right now its still 100% silent & I sit about 2ft awayHad the card in my case when I was coming from a 970 Gaming: it is as quiet as it gets (besides the coil whine which forced me to RMA). The other Inno3D owners can confirm that
http://www.computerbase.de/2015-06/geforce-gtx-980-ti-custom-test-partnerkarten-vergleich/4/
For 509£, it's the one to get. It doesn't look as tacky in person.