The new dairy milk ad: anyone else not 'get it'?

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We got it down to this in the kitchen the other day:

Gorillas like chocolate

Dairy Milk costs money

How else is a gorilla gonna get money away from studio musician work?
 
Im going to go out and buy dairy milk to support this advert... if everyone did the same every advert will be a gorilla drumming to a phil collins song and the world will be a better place
 
The ad message is simple;

Dairy milk chocolate will give you a rush like a chilled out though mighty drum beating gorilla. So go eat some now.
 
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