Wooft. Just looked it up online. Canada's version: Flavors include, but are not limited to, chocolate glazed, jelly filled,
dutchie, honey dip, sour cream glazed, old-fashioned plain, old fashion glazed, blueberry, strawberry, raspberry, lemon, apple cider, orange-tangerine, creamy caramel, cherry cake, birthday cake, honey cruller, pumpkin spice, toasted coconut, and apple
fritter.
Like you said, its early days, so fingers crossed for expansion in the UK range.