Ooni have handled this whole situation very poorly. Instead of being fully transparent, letting people know that retailers would be getting stock BEFORE their own webstore. They created an air of mystery and people clamoured to their webstore to place pre-orders for as late as September. It also triggered a lucrative secondary market as people thought they had no option but to pay anywhere between £400 and £700 (model depending) to guarantee use over the summer. In turn, Ooni couldn’t handle the demand, quoting up to 21 days for customer service replies which is obviously unacceptable and has caused them no end of complaints. Then ovens started popping up at retailers, p1$$ing off the people who had pre-orders pending with Ooni direct. So those people started ordering from the retailers and cancelling their pre-orders with Ooni, creating even more admin for themselves. Many lessons to be learnt here me thinks.
