The Ultimate Guide to Opening your own Shop

Kingburger said:
You are quite right to be concerned, but I don't think I will not make a profit as I am not paying myself yet and have no staff, I will open day and night if necessary :p A friend of mine does flyers and can whip them out in 24 hours and I will use Royal mail's marketing service to distribute locally. I have 5k total, if I go bust the lease guys will have to sue me coz they would not give me a lower term :) I have no loans (yet ;))

Well, I'll make you a deal, you sound like a determined chap! When you open, I will come and buy a sandwick, apple, packet of crisps and a drink from ya! :)
 
With regards to:
0. Research the local market
8. Start trading i.e. selling sandwiches and keeping the upkeep on any bills e.g. electricity

There was a sandwich shop near me that actually went out of business within 6 months, shame really as it was a really nice place and did the best sandwiches I've ever tasted...

But I think their problem was they only ever seemed to attract people at lunch time (going there any time before 11:30 and it was empty with everyone doing nothing, after 2, the same), I remember my great business mind (read: I must have stolen it from someone else) wondering why they couldn't find small to medium sized businesses and make sandwiches for them from 9-11 and deliver them at lunch time. Then after lunch time.... oh wait I never thought that through properly.

I guess my point is, when it comes to business, everyone's a customer, they just don't know it yet.

(Please note: I would not follow my own advice).
 
Kingburger said:
Hey, thanks :eek: Have you got a link for Prets, can't seem to find it on the net? :)

Ouch. Starting a sandwich business without knowing a thing about Pret a Manger. :o

Good luck!

Do you know what type of sandwich shop you're going for at the moment? A gourmet upmarket one might be amazing, but if it's in the wrong location it won't be a success...

Will you be doing anything original with your service and/or recipes or ingredients?
 
I go to a great little deli on Fleet Street that offers things like chicken, pesto mozzarella and tomatoes or turkey, brie, bacon and cranberry in focaccia or ciabatta, for example.

But that same approach might not work in Grimsby.
 
daz said:
I go to a great little deli on Fleet Street that offers things like chicken, pesto mozzarella and tomatoes or turkey, brie, bacon and cranberry in focaccia or ciabatta, for example.

But that same approach might not work in Grimsby.

Loafers?
 
Kingburger said:
0. Research the local market
Don't just research it, know it. Inside and out, backwards and forwards.

Who is your competition? How long have they been open? What are their prices? How busy are they? How much money do they take a week? Where do they get their customers from? Where do they advertise?

What do they do that you don't? What will you be doing that they won't? How long will it take them to copy you, and can/will they do it better, cheaper and more effectively than you? Can they undercut you? Do they have agreements with local suppliers/shops/restaurants/etc that you will need to try and compete for?

Add up all your potential outgoings (including to factor in emergencies like equipment breaking down, any sickness on your part, all advertising and marketing, etc) and work out to the penny how much you'll need to break even. Then work out how you'll be making this money and how you can absolutely, 100% guarantee that this will roll in week after week, month after month. Don't even think about expanding until you are able to pay all your bills every month, and have at least a month's worth of payments saved up in case of emergencies.

Lastly, pay all your bills on time, in full, every time. Your suppliers will be your best friends in the early months and you'll need all the help you can get.

Oh, and don't rely too much on market research. People will say anything that'll get an annoying person with a clipboard out of their face.
 
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