Thread.com has gone into administration

Oh look, surprise surprise. Not only have they sold the business, they've sold themselves.

Thread's founders Kieran O'Neil and Ben Phillips are joining M&S, which is also hiring 30 of the firm's former data scientists, software engineers and styling and creative team members. This team will lead the integration and form a new Personalised Discovery team within the M&S Data and Digital function.
Oh honestly.. :mad:

lol I just got a reply from support about my refund;

Adrian
(Thread)
2 Dec 2022, 15:00 GMT
Hi XXXX,

Thanks for getting in touch.

While we appreciate it’s disappointing, we can’t offer refunds or exchanges and we are not taking returns. Thread is no longer trading and unfortunately that means we are not able to process returns and issue refunds.

You may be entitled to make a claim via your debit/credit card provider. You can find further guidance on this process at the link below:

How do I use chargeback? - Which?

If there's anything else I can help out with, please let me know.

Best regards,
Adrian
---
Team Thread
[email protected]
 
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Outrageous. I hope this blot sticks on the two founders records forever more.

Once their debts are paid off (If they have debts) they will wash their hands and probably either live off the money or set up a new adventure business.

Oh honestly.. :mad:

lol I just got a reply from support about my refund;

That's disgusting, they should not have dumped their customers like that.
 
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https://www.drapersonline.com/news/thread-ceo-ms-is-powering-up-with-our-personalisation it happened fast because it seems to have been a pre-packaged administration deal, so in effect pre-arranged insolvency package before it gets to that point

Pre pack administration is an insolvency procedure which allows an insolvent company to sell its assets to a buyer before appointing administrators. It's a powerful, legal way of selling the business on to a trade buyer or third party.
 
Once their debts are paid off (If they have debts) they will wash their hands and probably either live off the money or set up a new adventure business.
They've all been employed by M&S...

My reply;
Dear Support,

Well firstly, thank you so much for taking my money whilst clearly hiding the fact you were under administration and pushing the M&S sale through. Big congratulations to your founders for taking both the goods, and my money and giving long-time customers the equivalent of the "speak to your bank" middle finger. Thread clearly had time to secure new contracts under M&S for 30+ people, yet not enough time to tell your paying customers? Totally makes sense.

It never really worked that well anyway.
 
I got fed facebook ads for this mob all the time, not too sure why, maybe they analysed my photos and thought I needed a new wardrobe.

Think I saw a pitch for a similar concept on Dragon's Den.

The thing that always put me off is I can't see how it will work out cheaper than just choosing my own clothes to buy in sales, you must be paying a premium to fund the R&D etc and and up paying 50% more than necessary for items, albeit perhaps with more fashion sense behind it.
 
Legal notice

Your personal data was saved by Thread Online Ltd in connection with Thread’s website at https://www.thread.com which sold clothing and offered personalised outfit recommendations. As part of the acquisition the legal entity behind Thread will cease trading and be placed into administration. William Wright and Christopher Robert Pole, of Interpath Limited, will be appointed as administrators.

As part of the winding up of Thread's business, Thread and the Administrators will sell certain assets including Thread’s customer database, which contains your personal data (including information such as contact details and clothing preferences), to Marks and Spencer plc. This sale will take place today.

This sale and transfer will take place today. Following such transfer, M&S will be acting as the ‘controller’ of your personal data, which means they will be responsible for handling your information legally and securely.

M&S will treat your personal data in accordance with data protection law and in line with their privacy policy set out here. Please go to their privacy policy for further information including contact details and information on how to exercise your legal rights under data protection law.

Note that M&S does not intend to contact you or use the data for marketing purposes.

If you have any questions, please contact M&S at: [email protected]

After the transfer, Thread will continue processing personal data related to customer orders, such as customer name, order number, and items purchased, as well as customer service inquiries. This is necessary to provide customer support to individuals whose order has been affected by Thread going into administration. Thread will process this personal data for one month from today or, if later, until Thread ceases to exist.


Please see paragraph 6 of Thread's privacy policy for information about your rights in respect of the personal data that Thread will continue to hold after today. If you would like to exercise any of these rights, please contact Thread at [email protected].

I'm not a legal person but have a relatively good understanding of UK GDPR, and that's really borderline.

My interpretation is that they are not supposed to do that.

But I guess they think they can, I guess what they factor in is your average Joe at worst will complain, which they can sort on an individual basis.
 
The M&S DPO team have replied to my request to have my data deleted.

Yes, they put my name in capitals, yes, it was as badly spaced as this, yes, the 'this link' text doesn't go to a link, yes, the 'contact us by:' field doesn't have a date and no, they haven't told me what information they want from me so the 'look forward to hearing from you' part is meaningless.

What an absolute shambles, this reflects poorly on their IT department, their DPO department and their Customer Service department.



Dear FEEK



Thank you for contacting us regarding your Subject Rights request for M & S to delete your data from the “Thread” database





Provided we can properly identify you based on the information that you have provided, we will complete your data deletion request within one calendar month of the date we received your request.



As you may be aware, the right to have your data deleted (‘right to be forgotten’) under the UK Data Protection Act 2018 (and UK GDPR) is not an absolute right and M&S may need to retain some of your personal data if this is necessary and lawful. Please note, we will retain a record of your deletion request to fulfil our own legal obligations.



You should be aware that once your data has been deleted, we will not be able to refer to it or discuss it with you if you contact us in the future.



Please use this link for more information on how we collect and use your personal data.



We look forward to hearing from you. If you have any questions, please do not hesitate to contact us by:



calling 0333 014 8440, or emailing: [email protected]





Your M&S Customer Service



Registered office: Waterside House, 35 North Wharf Road, London, W2 1NW

Registered Number: 214436 (England and Wales)
 
Welcome to the world of start ups. I've been working in them for nearly ten years. One shut down and changed the door codes while we were out having a team meal. That was a pre-pack closure where the investors set up a new company to buy the old one and start again. Being bought out by a genuine third party is the best outcome for the team because shares and options are realised and the most important staff get a high pay handover/transition contract that could become permanent. You don't have job security and the company normally stretches itself between investment rounds, but if it flies you get the pay off. I haven't scored yet. The poor customers, however, are not interesting to the buyer unless it is a subscription/ongoing fee type of service.
 
Shame, they were my go to clothes place probably 3/4 of my wardrobe has been bought through them. Good range of items with a easy purchase and returns model. Completely missed that they closed down in their email last week.
 
The M&S DPO team have replied to my request to have my data deleted.

As you may be aware, the right to have your data deleted (‘right to be forgotten’) under the UK Data Protection Act 2018 (and UK GDPR) is not an absolute right and M&S may need to retain some of your personal data if this is necessary and lawful.

This is ********, they are correct they are able to retain information under certain circumstances, there is no possible circumstance or legal reason for M&S to keep ANY of your personal information.
 
I sent quite a snotty email back in reply to that rubbish I received above from M&S, I copied it to the Customer Services director, the IT director and the CEO. Amusingly, I got an out of office from Jo Moran, the CS director saying that she's on a "Career break" and pointing me towards an alternate, Catherine Blanford.

I've just had a reply from Stuart Machin's office. He's the CEO of Marks and Spencer.


Dear Feek

Thank you for taking the time to contact Stuart Machin. As a member of the Executive Team, I am responding on his behalf.

I have made the relevant management team aware of how the email reads and this will be amended.

I am sorry the link provided on the email didn't send as a clickable link. For more information on our privacy policy, please use the following link:

https://www.marksandspencer.com/c/data-protection-policy

Your right to be forgotten will be completed. We will process your request with the information you have provided (name and email address) and delete the personal data we hold on you as per your request. The deletion will be completed by the 3rd of January. You will not hear from us again.

Thank you for bringing this to our attention.

Kind regards

Adele Noller
Executive Team
Your M&S Customer Services

I would encourage anyone who's had their details sold from Thread to Marks and Spencer to contact them at [email protected] (perhaps copying in [email protected] or [email protected]) asking for your details to be removed under the 'right to be forgotten'.

This whole Thread insolvency / administration thing is really bad, it's created a lot of bad feeling towards Kieran & Ben, the Co-founders of Thread, especially with the way they've treated their existing customers. For them to do this and swan into another role at M&S leaves a really bitter taste in the mouth.
 
Oh look, surprise surprise. Not only have they sold the business, they've sold themselves.

Thread's founders Kieran O'Neil and Ben Phillips are joining M&S, which is also hiring 30 of the firm's former data scientists, software engineers and styling and creative team members. This team will lead the integration and form a new Personalised Discovery team within the M&S Data and Digital function.


Like a lot of takeovers, they will have likely had a nice payout, and will work for m&s for a few years before leaving.
 
I would encourage anyone who's had their details sold from Thread to Marks and Spencer to contact them at [email protected] (perhaps copying in [email protected] or [email protected]) asking for your details to be removed under the 'right to be forgotten'.
I'm torn because I actually quite like M&S. In fact the last successful purchase I had from Thread was an M&S coat. My girlfriend tells me M&S have branched out into stocking other clothing brands, so if they're using Thread's technology to improve that, well that's not a bad thing and I can't blame the company for buying superior tech. I might even use it in place of Thread. It's the people at Thread that have ruined this, and the whole way it has been handled. From a start-up where people, social media, and good will mean a lot, I'm just so surprised it's been handled so badly. I'm not one to defend banks, but why should my credit card company foot the bill for some tech company that went wrong and had to sell?
Like a lot of takeovers, they will have likely had a nice payout, and will work for m&s for a few years before leaving.
I think we all know that. Then they'll go onto the next start-up. When that happens, it'll be interesting to see if anyone remembers how this went down.
 
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