This will almost certainly be related to something like Tupac and has been signed off by non football people.
I'm aware of Hillsborough but wouldn't immediately connect it to the number 96 at first glance without any other prompt. It happened in 1989, half the people producing clothes for Top Man probably weren't even born when it happened.
96 is the amount of people that died, it’s also red. That’s about as close as you can get.