Soldato
Ask your self if you built up a 12 billion empire which was your life's work and you were about to lose everything over the course of 1week would you try every dirty trick in the book, call every friend in media and wall street to try and help you out. That's what this guy is doing but the entire market is against them hence the rocket ship rises. They are just trying to get the stock down before Friday to shorten their losses as they know when Friday comes and they get called they are buggered which will caus the gamma squeeze.
Dude, its playing with fire. The people most hurt will be retail. A 12 billion hedgefund wont have 12b in it. And they'll just stick loads of puts over it dampen the gamma curve.