Its not exactly like schools, hospitals, police, etc is it
It's entertainment.
A school isn't exactly like a hospital, a hospital isn't exactly like the police. They are all public services, as is the BBC and it goes far beyond just entertainment.
You have many alternatives
Exactly. You don't have one alternative, you would have to compound a whole array of services together before you could call it a direct comparison to what the BBC provides. This is why people inevitably compare an apple to an orange and think they've made a compelling argument against the BBC.
Netflix, YouTube, endless streaming sites.
As per my previous point, you've selected services that are not a direct comparison to the service that the BBC provides. These streaming services are a direct comparison to BBC iPlayer only. If you subscribe to just one of those services, you will have spent the entire yearly license fee on this one single service. If you choose Amazon Prime then you'll get expedited delivery on your shopping and a streaming music service included, so no comparison with Netflix there. Of course, the Amazon music aspect could be a rival to BBC Sounds but not directly, and the BBC doesn't offer expedited delivery on shopping.
I could go on, but you're an intelligent person and I've no desire to patronise. These services are not a direct comparison to each other, and none of them come close to what the BBC package offers.
Where do you draw the line?
I want Netflix in general tax
I want amazon prime in general tax
I want my bus fare in general tax
My rail fare
My petrol
Again, nothing on that list is a direct comparison to the BBC service. A couple of the items actually are funded by the tax payer; bus services are subsidised and Northern Rail is in the process of being nationalised. None of this is an argument against the BBC licence fee, it's just... Noise. Random services listed together with no relevance to the conversation.
BBC on the list isn't that important
In your opinion.
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