Some "surge protectors" are indeed scams and plain power strips without actual protection components.
Usually those aren't even bigger than power strips and wouldn't have any space for needed components.
But bigger ones from APC/Belkin etc actually use bigger protection components/more of them parallel for higher surge supression capability. (besides pile of EMI/RFI filtering components)
http://www.hardwaresecrets.com/anatomy-of-surge-suppressors/2/
And that isn't exactly the best person to take advice from.
For starters not knowing differences in mains voltage.
230V AC peaks above 300V 100 times per second.
So can you guess what 300V triggering limit would do in Europe?
Hint: You could simulate it by turning that red switch to 115V in old prehistoric passive-PFC power supplies.
Also digital signals aren't sensitive and modern TVs shouldn't use mains frequency to anything with digital circuitry needing own lot more precise clocks.
So claims about better picture quality are snake oil credible.
If there are actual problems that hints to some serious AC quality problems or really bad electric wiring in building.
Modern active-PFC power supply isn't even sensitive to smaller mains fluctuations.
While US with their low mains voltage doesn't have that much margin in Europe mains voltage could sag to half causing lots of dimming of most lights without causing slightest problem for most devices.
Because active-PFC power supplies are designed to operate from 110-240V voltage.
Also in PC power supplies ATX standard requires ~16 ms "hold up" time which PSU must be able to operate with zero input voltage.
Of course cheap PSUs struggle to reach that and bad fail completely.
While best PSUs like Seasonic Prime have "properly oversized" components capable to keeping PSU operating for over 30ms power cut.
Lacking battery power conditioners aren't capable to any real power outage tolerance.
And no power conditioner is capable to 100% sure blocking it if full surge from nearby lightning strike gets that far.
Bulk of surge/most of its energy should always be conducted to ground before it can enter building wiring.
And if power lines of area lack those heavier duty protections and neither there's anything where feed cable to house comes then it's better to not use PC during thunderstorm.
So power conditioners are pretty much waste of money for PC.
Quality PSU, surge suppressor and use of that superpower called as common sense give as good/better protection.
I dont have cash for UPS actually.
Funnily for expensive luxury graphics card which gets technically old in few years there is...