I think you're going to be disappointed if you think that you'll be buying one of these for £500 or less.
Even if they wanted to sell it at cost and make up for it from their cut of Steam game sales, it's fundamentally just a PC. With a a high quality sold at cost small form factor PC, they would immediately be contending with the stock being bought up in bulk and used for non-gaming 'PC' things where they get zero post-purchase sales cut.
Even if they wanted to sell it at cost and make up for it from their cut of Steam game sales, it's fundamentally just a PC. With a a high quality sold at cost small form factor PC, they would immediately be contending with the stock being bought up in bulk and used for non-gaming 'PC' things where they get zero post-purchase sales cut.