It's from the strip, the 1 foot of distance between pre-stage and final beam. So if you shallow stage (not dipping far past the pre-beam) you effectively get a free foot of acceleration before the timing beam is triggered. Typically between .03-.04 of a second. it's an American thing, they all do it apart from Edmunds who do both...it's a headline thing. Thats why UK times, when the journos drive and drag the cars as hard as their American counterparts get higher times.