Not really. That's all SEO should be. However, unfortunately there are people whose sole intention is to spam keywords, set up false link strategies and all the other associated 'SEO techniques' just to earn a little PPC ad revenue. It is these people who are trying to to beat the system, regardless of whether their content is meaningful or not, that makes that statement miles off.
As far as I'm concerned, anything other than writing clean semantic markup and good meaningful content is a black-hat technique.
I can't agree with that.
And that your definition of black-hat is your definition - no one else's. That's the beauty of a forum - so many opinions.
"However, unfortunately there are people whose sole intention is to spam keywords, set up false link strategies and all the other associated 'SEO techniques' just to earn a little PPC ad revenue" -I think that is the most ridiculous statement I've heard in a long time.
Unfortunately there are some SEO companies that do overcook things, or on the other hand there are those that don't do very much. Gives the SEO industry a bad name. However there are companies out there that do a good job with proper targetting and cool use of all the tags and research keywords and deliver results within the Google, Yahoo, and MSN terms of service.
An example of SEO. What's the use of an ecommerce system, beautifully designed, XHTML compliant, some nice CSS, spent £10K on it but it sells nothing because they'are at Google no 200 ?
I've seen many companies invest, and then 1 year later the company has gone bust because the web design company designed them a site that looks good to humans but had no use of headings, keywords, title tags, - not even the standard things.
On the contrary I've worked with quite a few clients and we've built up business from the internet by re-working the sites with targetting. One of my clients has moved from a £5K turnover a month to £60K a month. They are the same products, and prices, the same site, same graphics, same ecommerce system. I worked heavily on the SEO with them (because it didn't have any). The sales are primarily from generic keyword targetting,and then optimising every product within the shop, doing it properly. When a lot of those keywords and products are found in the top 3 you have the best audience possible.
That's the value of SEO. No spam. It's planning and execution within terms of the search engines.
The net result is that it can help MAKE a business