There will be addon's for winning things........... HAHAHAHAHAHAHAHAHA. so £150mil deal.
Problem is, Utd are moving from the current £23mil(or so) shirt/kit deal to £60mil a year with £15mil further for the rest of the kit. Arsenal are moving from a 55mil/7year nike deal, or 7.8mil a year to a £150mil shirt + kit deal(from what I can tell). SO the gap was 15mil and will be 45mil as of next year in Sponsorship, or Utd can sign Ozil and have cash spare compared to our deal.
Our Sponsorship deal is a little hard to break down, shirt and stadium for £100mil/10years, assuming the stadium name has some value, even if you call it a 80/20 split, 8mil a year sponsorship for a shirt is a terrible deal. Utd's is currently £20mil but will be £44.5mil next year(and growing year on year to a little over £50mil by the end).
Arsenal have signed a £150mil shirt + stadium deal, but this time it seems to be shirt 5yr deal and stadium 15year deal. How you split that up is anybodies guess, for simplicities sake lets say 80/20 again(considering length you'd assume more than 20% for the stadium but who knows) call it £24mil a year. Not bad, huge increase, but again it's £8mil vs £20mil and will be £24 vs £45mil. Again a bigger gap and less comparative spending power vs Utd.
Not a bad thing, we frankly don't deserve to have anywhere near as good deals, they have way more support and crucially success(they may regret those deals with Moyes there though

). It's good we're increasing our financial income, but we should have been on hugely better deals for the majority of the past 10 years, and we should be signing much better deals for the next 5 years. We're signing Utd level deals from 5 years ago when there was much less money flying around.
City/CHelsea will sign new deals and you can bet they'll be MUCH closer to Utd numbers than ours. Liverpools deals basically match ours, and they've been finishing, what, up to 4 places below us, no euro football some seasons.
The biggest financial blow isn't the 15mil a year stadium debt payments(particularly considering the 50mil immediate first year increase in income from that stadium....), it's the missing 125-175mil we've "lost" due to incredibly weak sponsorship deals a decade ago. Compared to Utd we'll be making 225mil less on the shirt/kit deal alone, another roughly speaking 100-125mil less from shirt sponsorship.
People keep blaming the stadium while having absolutely no knowledge of the increased income vs low debt repayments and the MASSIVE increase in spending the stadium has allowed from day one of moving in, also the idea we've paid it off and financial restrictions are gone. Considering debt repayment hasn't changed and is a decade away from being paid off, it comes across as truly ignorant when people suggest the stadium(and not the woeful sponsorship deals) was a financial burden and that somehow as of this season it isn't any more. It both wasn't a burden(50mil more income - 15mil repayments is £35mil MORE money we got, every year), but the thing you could describe as a burden, if really stupid, is STILL THERE.