None, who in their right mind would subject themselfs to the horrors of cereal. Unless it's covered in sugar, then it's still not as tasty as alternatives like pancakes.
Have you ever tried Weetabix, cornflakes or shreddies with hot whole milk and sugar? Completely changes the taste and it is lovely on a cold morning.
Yes and no it's not lovely. It's plain wrong.
I'm in the same mind as you - but let us just leave people to discuss their love of cereals.