At work we have a name-server so that we don't have to remember IP addresses.
All the machines have to be named, and have a static IP assigned.
We each have naming conventions. Someone named a load after minerals a few years back, which is annoying as they are hard to spell. Some are Chinese names, the chapters of the art of mathematics I believe, these are even harder to spell. The storage I inherited all has food names.
I name machines I commission after computers and robots from film, radio and literature. Such as marvin and deepthought from the hitchhikers guide, glados from portal, and robbie and speedy, 2 robots from Issac Asimov's book of short stories called "I, Robot".