That's your choice as a consumer, you can vote with your wallet.
Their choice as a multi-national company is to support causes, as they wish.
Indeed.
The silent majority will probably be annoyed bu their virtue signalling and may well do their business harm. But if they prefer to appease the minority of lefty wokes then thats up to them i guess.
I hope this is the case, but a lot of people seem to just go with the flow.