Yes, oversizing is largely a fashion watch fad which looks terrible and watches that do not look proportional in size to the wrist wearing them generally look very odd, especially on women who have slim wrists. It is not an elegant look.Not sure of the kind of ladies you hang out with but I'd say there is an equal mix of dainty little things and larger watches now. Take a look at Daniel Wellington and they have lots of 40mm watches for women.
They are "oversized" so purposely not meant to be proportional.
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