After making a similar complaint in a sock thread a little while ago, I bought myself some of these - and signs are good so far. They're very comfy, not too hot. Just need to wait and see what the wear is like. The Danish Endurance bamboo socks I got around Christmas time I'm finding more and more of them have threadbare patches in them, so they've been very disappointing.
https://www.amazon.co.uk/Peter-Storm-Unisex-Multiactive-Coolmax/dp/B01M5IHCTN
They're significantly cheaper in Go Outdoors though - less than £10 for 2 pairs.
I've got a load of Pringles dress socks which were bought from Costco years ago which have lasted extremely well, but they're not quite as comfortable. And if there's one thing COVID has taught me, it's that I value comfort over most things for clothing. Or maybe that's just getting old...