I would say it's probably market demand, because homogenisation doesn't have to be carried out on milk. It'll be the same pathetic market demand that has resulted in us having flavourless nutritionless fat-free milk on the shelves, driven by the sort of people who will only eat the breast meat on a chicken, who don't like read meat or any kind of meat with bones in because it makes them squeamish, who things that a dob of butter will kill them etc etc. I could rant on, I have a real problem with this situation.