You can achieve the Panasonic look with the LG, but you can spend ages and then not every source, video will suit the settings you made. I found the Panny picture processing the best in class and I still think it beats the Sony as it suits every source without the need to flick picture settings constantly to find that right look. The Panasonic OS is poo compared to the LG/Sony but you put in your settings and leave it. Built in apps better on LG & Sony also but I use my Nvidia shield for that except BBC UHD which the shield doesn't do HLG HDR
LG hands down as the alrounder if you intend to play pc/xbox/ps5 as well as general TV & movies.
Sound is no importance to me as I use an external source.
Another reason I never got the Sonys is they priced themselves out for what they offered verses the others.