You're seeing conspiracy where non exist.
I bought my first AMD here on OcUK 20 years ago. You think this is new. It isn't.
"Conspiracy" is a fabricated term to protect the masses from seeing facts that are not in the interest of the ellite.
I mean this headline:
Intel Doesn’t Want to Talk About Benchmarks Anymore
Intel Doesn't Want to Talk About Benchmarks Anymore - ExtremeTech
Puget took some time to be convinced, but continuously their own benchmarks showing the superior performance of AMD meant they had to promote their AMD based machines as well strongly, I think that's what their tweet does. I don't know how many workstations they ship in the US, but they have a strong reputation so it's good to see. Intel are always going to be in people minds because of the volume they can ship. Apparently they've sold a lot of tiger lake machines last quarter and they ship more 10nm than 14nm now. I know where I work, Devs will get Dell Machines or Intel based Macs - they don't even need much grunt. But Puget supply big workstations for rendering and content creation and Intel are inferior in those quarters.
I am quite sure that AMD has still headroom to sell more CPUs that are not flying fast enough from the shelves.
The consumer DIY market cannot help a lot because the large volumes are in the OEM market.