I'm confused by this 'biscuit jar' concept.
You open the packet of biscuits, you eat the packet of biscuits. So what's the jar for?
And why is there a label saying 'Biscuits' in a clear jar. It's not like it's going to be a surprise when you pull your hand out.
"A biscuit! Well i never".
I'd rather be looking at the biscuity goodness.