Which will prevail? Apple, Microsoft or Google?
- Thread starter mediamatt
- Start date
I think of the three Apple and Microsoft will continue to trade market share between them and still be around in 10 years time.
Google are rapidly closing in on where Microsoft was in the 90s in terms of regulatory attention and in my opinion are this >---< far from a major privacy scandal. As an advertising a data based company something as simple as that could undermine trust and seriously damage their business model over night.
MS & Apple products cost money, but with that comes a certain level of expectation around what you get for your money, not to forget they are watched like a hawk by authorities around the world. Google... I dunno... I wonder how long before people regret having given away their personal privacy forever in exchange for yet another browser (however good it is) and more free email. "Once you post something to the internet it stops being yours" has never been more true.
Not that you can ever entirely trust any company, they're all their to make shareholders money, but Google concern me, closely followed by Facebook although FB at least is pretty obvious in what they do. With Google it somehow gets tied into those nice do no evil folks that give me free stuff in exchange for a few ads I don't read anyway. Which of course, explains the billions they make... no... wait...
How long before in voice call advertising based on scanning of key words in your conversations and the analysis of the location of numbers you call to help target appropriate advertising? What if that stuff is collected and retained?
It could never happen of course, just like you gmail doesn't get scanned for keywords to target appropriate adve.... oh...
http://en.wikipedia.org/wiki/Gmail_Notifier#Applications
Google automatically scans emails to add context-sensitive advertisements to them. Privacy advocates raised concerns that the plan involved scanning their personal, assumed private, emails, and that this was a security problem. Allowing email content to be read, even by a computer, raises the risk that the expectation of privacy in email will be reduced. Furthermore, email that non-subscribers choose to send to Gmail accounts is scanned by Gmail as well, even though those senders never agreed to Gmail's terms of service or privacy policy. Google can change its privacy policy unilaterally and Google is technically able to cross-reference cookies across its information-rich product line to make dossiers on individuals.
It's just a hair away from crossing a line and all going a bit horribly wrong. All of which is a shame, because as a pure technology company they'd make some great products I'd happily pay for.
Google are rapidly closing in on where Microsoft was in the 90s in terms of regulatory attention and in my opinion are this >---< far from a major privacy scandal. As an advertising a data based company something as simple as that could undermine trust and seriously damage their business model over night.
MS & Apple products cost money, but with that comes a certain level of expectation around what you get for your money, not to forget they are watched like a hawk by authorities around the world. Google... I dunno... I wonder how long before people regret having given away their personal privacy forever in exchange for yet another browser (however good it is) and more free email. "Once you post something to the internet it stops being yours" has never been more true.
Not that you can ever entirely trust any company, they're all their to make shareholders money, but Google concern me, closely followed by Facebook although FB at least is pretty obvious in what they do. With Google it somehow gets tied into those nice do no evil folks that give me free stuff in exchange for a few ads I don't read anyway. Which of course, explains the billions they make... no... wait...
How long before in voice call advertising based on scanning of key words in your conversations and the analysis of the location of numbers you call to help target appropriate advertising? What if that stuff is collected and retained?
It could never happen of course, just like you gmail doesn't get scanned for keywords to target appropriate adve.... oh...
http://en.wikipedia.org/wiki/Gmail_Notifier#Applications
Google automatically scans emails to add context-sensitive advertisements to them. Privacy advocates raised concerns that the plan involved scanning their personal, assumed private, emails, and that this was a security problem. Allowing email content to be read, even by a computer, raises the risk that the expectation of privacy in email will be reduced. Furthermore, email that non-subscribers choose to send to Gmail accounts is scanned by Gmail as well, even though those senders never agreed to Gmail's terms of service or privacy policy. Google can change its privacy policy unilaterally and Google is technically able to cross-reference cookies across its information-rich product line to make dossiers on individuals.
It's just a hair away from crossing a line and all going a bit horribly wrong. All of which is a shame, because as a pure technology company they'd make some great products I'd happily pay for.
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Soldato
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Yeah, computers have become very interesting lately.
In the 1980s, most computers here were British and chances were that your mates down the road had a different computer from what you had. BBC, Speccy, Amstrad, Commodore, Atari, Amiga or perhaps an early Apple or IBM-PC. It was all about Tetris, Space Invaders and Repton.
In the 1990s, we chased the megahertz up until 2003. It was still mainly desktop PCs, a few Macs and a few laptops. The mobile was still in its infancy. This decade was all about Doom, Warcraft II, Final Fantasy 7/8 and Need for Speed.
In the 2000s, the megahertz peaked at 3.8GHz in late 2003 (I remember shopping here on OcUK!). Then the clock speed dropped and then it was all about hyperthreading, cache and then people begun chasing the cores. Tablet PCs were around for the whole of the 2000s but in their infancy. Phones became colour in 2003, smart / PDA-like in 2004/5 then Apple dominated in phones from 2007. Google dominated the search market this decade. This decade was all about Halo, Medal of Honour, Sims, CS and WoW.
In the 2010s, tablet computers exploded with Apple then Android. There are still desktops and laptops around although people seem to be leaning towards laptops now, and many have netbooks. The Raspberry Pi (also known as the BBC Micro II) is an indication of British computing to finally come back to us. Also, the Cotton Candy (American for candy floss) is a new Android computer, the size of a USB stick. The idea is that you plug it into most PC monitors and you can run Android on the screen, using wireless keyboard and mouse as input. This decade is all about Angry Birds lol
In the 1980s, most computers here were British and chances were that your mates down the road had a different computer from what you had. BBC, Speccy, Amstrad, Commodore, Atari, Amiga or perhaps an early Apple or IBM-PC. It was all about Tetris, Space Invaders and Repton.
In the 1990s, we chased the megahertz up until 2003. It was still mainly desktop PCs, a few Macs and a few laptops. The mobile was still in its infancy. This decade was all about Doom, Warcraft II, Final Fantasy 7/8 and Need for Speed.
In the 2000s, the megahertz peaked at 3.8GHz in late 2003 (I remember shopping here on OcUK!). Then the clock speed dropped and then it was all about hyperthreading, cache and then people begun chasing the cores. Tablet PCs were around for the whole of the 2000s but in their infancy. Phones became colour in 2003, smart / PDA-like in 2004/5 then Apple dominated in phones from 2007. Google dominated the search market this decade. This decade was all about Halo, Medal of Honour, Sims, CS and WoW.
In the 2010s, tablet computers exploded with Apple then Android. There are still desktops and laptops around although people seem to be leaning towards laptops now, and many have netbooks. The Raspberry Pi (also known as the BBC Micro II) is an indication of British computing to finally come back to us. Also, the Cotton Candy (American for candy floss) is a new Android computer, the size of a USB stick. The idea is that you plug it into most PC monitors and you can run Android on the screen, using wireless keyboard and mouse as input. This decade is all about Angry Birds lol
Microsoft is on the large majority of PC's and due to this, Microsoft are very unlikely to stop leading the desktop OS front.
I personally only use the Desktop for gaming, so windows will be staying on that due to all the games being developed for Windows.
I like the solid design of Apple's MacBook Pro, so for laptops, Apple will remain my choice for a long while. Also, I can't mess with them so easy, so they just keep working
The same goes for mobile phones, I prefer iPhone (but have not 'owned' any others), because when i try android, its just not as logical for me and I don't like the colours of the samsung screen!!
Apple are the Microsoft of the phone world, most people own iPhones and have bought iOS apps and own Apple music/itunes match and so on. It is not as easy as just buying into a different mobile OS, because you have to re-purchase every app you have already payed for.
I forgot Google.........they have a good search engine.............
I personally only use the Desktop for gaming, so windows will be staying on that due to all the games being developed for Windows.
I like the solid design of Apple's MacBook Pro, so for laptops, Apple will remain my choice for a long while. Also, I can't mess with them so easy, so they just keep working
The same goes for mobile phones, I prefer iPhone (but have not 'owned' any others), because when i try android, its just not as logical for me and I don't like the colours of the samsung screen!!
Apple are the Microsoft of the phone world, most people own iPhones and have bought iOS apps and own Apple music/itunes match and so on. It is not as easy as just buying into a different mobile OS, because you have to re-purchase every app you have already payed for.
I forgot Google.........they have a good search engine.............
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Soldato
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I dont think the gaming industry will have that much effect considering majority of PC users are not gamers. Your average Joe wouldnt care if it will run crysis. Once a few people switch anyway, im sures developers would also cater for them.
I for one, if Google put out a solid free x86 OS (may not even need to be x86 given recent trends) would try it out on a non gaming PC at home for sure, like the one in the living room.
I think google's got a lot of the jigsaw pieces in place, GMail, documents, browsers etc and once everything is on track i reckon they will put out a x86 OS.
Also worth mentioning im sure big stores like PC World etc would welcome cheaper PC's with a free OS, from a major corp like google.
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Personally I think this decade is the decade of computers everywhere, when you walk in the house there will be a LCD display that has messages. You will press a button on your computer and open the blinds. It's not unrealistic and already possible but prices will come down that any house developer that does not have it will be a fool.
All three will prevail. If I had to pick which one will end up biggest in a few years, I'd go for Microsoft.
I think Apple will at the very least continue to do what they do now, even if their market shrinks. They provide high quality products at generally only the top end of any given market, and people like their premium design, high quality and (sometimes) ease of use factor.
When it comes to phones, Android and Windows Phone will be fighting against each other to try and control all of the different price brackets. Apple will just focus on the top price band and continue the iPhone or something along those lines, just like they do now.
I think that Microsoft will comfortably still be top of the desktop PC market and eventually the tablet market, with Android and iOS tablets in second place.
Microsoft are just a bit late to the game with their phones and tablets, but given time they will start to eclipse a lot of Apple and Google's market share in all areas.
I think Apple will at the very least continue to do what they do now, even if their market shrinks. They provide high quality products at generally only the top end of any given market, and people like their premium design, high quality and (sometimes) ease of use factor.
When it comes to phones, Android and Windows Phone will be fighting against each other to try and control all of the different price brackets. Apple will just focus on the top price band and continue the iPhone or something along those lines, just like they do now.
I think that Microsoft will comfortably still be top of the desktop PC market and eventually the tablet market, with Android and iOS tablets in second place.
Microsoft are just a bit late to the game with their phones and tablets, but given time they will start to eclipse a lot of Apple and Google's market share in all areas.
I think all 3 will be serious power houses for many years to come, although if pushed for which I think the order would be, I'd go with; MS, Apple, Google. Google are definitely pushing the privacy boundaries, and I don't think they will get away with it for very long, which would be a big hindrance to their growth, IMO.
I'd agree with these as well, if I had to pick the one that was at the greatest 'risk' in future, it would be Google.
Caporegime
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They all have a place and a viable market for their products imo.
Microsoft
Microsoft
- Desktop PCs
- Business Mobiles and Tablets
Despite their late arrival to the mobile and tablet markets, I fully expect business users will flock to Microsoft products due to integration with domains, Exchange and Office.
- Low/Mid Range Mobiles
- Low/Mid Range Tablets
- High End Tablets
- High End Mobiles
Soldato
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All Three.
Apple and Google will start to become a bigger player though with the integration of media into everything - Apple TV etc... The Apple Ecosystem will start to gain power I believe.
Apple will rule the high-end mobile market, and Google will be in the middle/low-end.
Microsoft may compete, but I'm not too sure. I'm not even sure they'll make it into the business end of mobile devices if Apple can develop correctly. Microsoft are in the dominating position though, so hold the power. It's there's to lose.
I have to agree with the above though, if one was to fail in this marketplace I'd probably go for Google. I still think we'll be using Google as a search engine, but I think they'd be the first to lose the OS war. I also am not so sure about the way Microsoft may be taking your Live account from the W8 Consumer Preview.
If someone said to me that I had to use one for the rest of my life, I'd be pushed hard, but I think I'd go for Apple. Steam would be my biggest loss, but that's come in leaps and bounds in progress in the last few years. In my mind, in years to come when I have more money, I'll be running some kind of Windows server, a windows gaming beast, but most of the interaction from family members will be through Apple devices. They just work. (I've used all three for the record)
kd
Apple and Google will start to become a bigger player though with the integration of media into everything - Apple TV etc... The Apple Ecosystem will start to gain power I believe.
Apple will rule the high-end mobile market, and Google will be in the middle/low-end.
Microsoft may compete, but I'm not too sure. I'm not even sure they'll make it into the business end of mobile devices if Apple can develop correctly. Microsoft are in the dominating position though, so hold the power. It's there's to lose.
I have to agree with the above though, if one was to fail in this marketplace I'd probably go for Google. I still think we'll be using Google as a search engine, but I think they'd be the first to lose the OS war. I also am not so sure about the way Microsoft may be taking your Live account from the W8 Consumer Preview.
If someone said to me that I had to use one for the rest of my life, I'd be pushed hard, but I think I'd go for Apple. Steam would be my biggest loss, but that's come in leaps and bounds in progress in the last few years. In my mind, in years to come when I have more money, I'll be running some kind of Windows server, a windows gaming beast, but most of the interaction from family members will be through Apple devices. They just work. (I've used all three for the record)
kd
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Associate
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Microsoft will prevail since they have such a diverse range of products and are heavily involved on the hardware side of things with Intel/Nvidia/ATi.
Google are somewhat threatened by facebook and Apple must compete with Samsung/Panasonic.
Google are somewhat threatened by facebook and Apple must compete with Samsung/Panasonic.
Soldato
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Apple will end up being the smaller entity, they simple dont have a enough product lines and market to sustain there current pace.
They have nothing to offer the corporate world beyond the odd bit of legacy software.
Samsung are eating in to there mobile market share at an alarming rate and with the current trend in mobiles, ipods are fading in to the realms of CD players. Ipads are an interesting subject for sure though and fit in well to where the market seems to be heading. I do find it quite shocking that they have so little to offer when it comes to on-line services.
MS, they may be no trend setter but there ability to turn up late to a party and steal the show is shocking not forgetting that your probably looking at 90% of all business's pretty much use MS products for there business needs means they are not disappearing any time soon.
Google are an interesting bunch of grapes in the sense that the company is so fragmented, they seem to be sitting on this big stream of cash and dont know how to use it effectively. Desktop pc's as we know it will be a thing of the past and Google do seem to be aligning themselves against that notion well with the current set of online products they do provide.
Being fragmented is not necessarily a bad thing, it really cuts down on there exposure to market forces and thats where is will kick Apple hard.
They have nothing to offer the corporate world beyond the odd bit of legacy software.
Samsung are eating in to there mobile market share at an alarming rate and with the current trend in mobiles, ipods are fading in to the realms of CD players. Ipads are an interesting subject for sure though and fit in well to where the market seems to be heading. I do find it quite shocking that they have so little to offer when it comes to on-line services.
MS, they may be no trend setter but there ability to turn up late to a party and steal the show is shocking not forgetting that your probably looking at 90% of all business's pretty much use MS products for there business needs means they are not disappearing any time soon.
Google are an interesting bunch of grapes in the sense that the company is so fragmented, they seem to be sitting on this big stream of cash and dont know how to use it effectively. Desktop pc's as we know it will be a thing of the past and Google do seem to be aligning themselves against that notion well with the current set of online products they do provide.
Being fragmented is not necessarily a bad thing, it really cuts down on there exposure to market forces and thats where is will kick Apple hard.
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I dont know, I think MS burnt A LOT of businesses/users with their continued and well-known neglect/arrogance of the mobile OS market. Theyll no doubt end up being the leader but I think there will be weighted traction before mass adoption
Lets be honest Blackberry wouldnt exist if MS had done it right with either Windows CE/Pocket PC/Windows Mobile and now Windows Phone...
Same as, MS for the server backbone but Apple for the actual 'client' hardware
ps3ud0
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My hope would be MS, I would rather pay higher for a product outright from the start, rather than get ANYTHING free from Google but have targeted advertising through their screen processes across their "free" services involved in my life.
And MS being late to the party etc..yea...but in just two Gens in consoles they got Sony(PS) beaten or at least level ( not sure on number between them), and thats with one of the worst couple of years with hardware problems.
I remember the head of their entertainment division saying how at the start they where thinking 20 years ahead of themselves.
And MS being late to the party etc..yea...but in just two Gens in consoles they got Sony(PS) beaten or at least level ( not sure on number between them), and thats with one of the worst couple of years with hardware problems.
I remember the head of their entertainment division saying how at the start they where thinking 20 years ahead of themselves.
I think all 3. But Google will eventually become more dominant than the other two. They own the search and video market and are now increasingly owning the mobile market.
Apple will continue as the premium brand for some time.
Microsoft will continue to dominate in the corporate market but will continue to decline in relevance in the home market as home consumers move away from needing Windows on a PC and migrate to "appliance computing".
Apple will continue as the premium brand for some time.
Microsoft will continue to dominate in the corporate market but will continue to decline in relevance in the home market as home consumers move away from needing Windows on a PC and migrate to "appliance computing".