Impacts: one impact is one person of the target audience seeing an ad. These impacts are added up to give, in this case, the total number of impacts for an ad campaign. A total of 10 impacts, for example, could be achieved in a number of ways: by ten people viewing a single commercial; by one person seeing the commercial ten times; by five people seeing the commercial twice and so on.
week 16, April 19 - 25
Rank Advert Impacts ('000)
1 Ccs coronavirus 183,165
2 Comparethemarket.com autosergei 168,034
3 Justeat.co.uk 164,710
4 Vinted.com secondhand clothing 148,654
5 Postcode lottery 134,263
6 Dfs furniture 115,377
7 Moonpig.com 112,713
8 Nuffield health 110,556
9 Gousto 106,255
10 Deliveroo takeaway delivery 104,138
11 Sky q 98,419
12 Renault zoe 97,531
13 Peloton home exercise bike 95,722
14 Webuyanycar.com 94,886
15 Asda stores 92,379
16 Aviva insurance 91,856
17 Zoopla.co.uk 89,719
18 Pernod ricard beefeater gin 84,663
... full of junk food