Andrew Leitch said:
And what's so wrong with badge snobbery?
Well, it makes you a snob for a start, and I don't ever recall that being a good thing.
Andrew Leitch said:
I'd much rather have a Denon DVD player than a Bush DVD player and I'd work a bit harder to afford the better badge.
Well, I'd like to think that the actual DVD player was better if it was a Denon, with better video and sound quality. That's not badge snobbery, that's just being an informed consumer who appreciates something better.
However - consider a person who pays £12500 (after discount) for a basic Skoda Octavia 2.0PD with the same running gear and most of the switchgear as a basic VW Golf 2.0PD (£14000), a Seat Leon 2.0PD (£13000) or an Audi A3 PD (£15000). The only things different are the styling, the suspension setup and the all-important badge. Even the seats and audio systems are the same. At that point the only reason you buy the Audi or Golf is because you want people to think better of you at the golf club or because you like being treated with disdain at the Audi or VW dealer. I prefer the camaraderie you get amongst the Skoda and SEAT drivers and the dealers are on a different planet in terms of being helpful and offering true customer service.
The Superb is not as good as an A4 or Passat because it uses the older model's floorpan, but the other models pretty much are absolutely current VAG technology built in a lower labour-cost factory, hence they are a bit cheaper. Because it's the 'value' VAG brand you don't get some of the higher power engines (SEAT are 'sporty' so they get them) but generally, the informed consumer gets a better deal with Skoda than the other VAG group brands.
You can take the VAG thing to a further level and ask why pay tens of thousands more for a Porsche Cayenne over a similar spec. VW Touareg which is exactly the same car, built in the same factory in Bratislava in Slovakia? Badge snobbery of course.
Andrew Leitch said:
And I really don't understand why Skoda owners feel the need to convert everybody into Skoda lovers.
Possibly because we feel a little defensive about the badge or possibly it's just we know we've got a good deal and we want to tell people about it?