I wonder if the 'accidental damage' part of home insurance would cover burn in?
I'm really happy with MY LG 65" E9, though the HDMI handshake issues and burn in concern ruin this to a degree. I am also mindful that I now have three previous Panasonic TVs relegated to other duties (a 902b and two Plasmas) that range from 4 to 12 years old and are still perfect, with no burn in despite years of gaming and other content.
I don't expect my LG to last anywhere near that long, and thats a shame. I understand built in obsolescence, but you should get more than three years out of a top tier TV. I maybe should have held out for the Panasonic 2000b, but lack of HDMI 2.1 was an issue. Guess we'll see how well I do on the LG burn in lottery.