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*****UK's Best Price & Staggering DEAL - ATI HD 5870 £179.99 Delivered!*****

Soldato
Joined
10 Feb 2007
Posts
3,435
I am exactly where you are. I have a new 27" monitor and my 460 is really no match for such a monster. I would like to upgrade so I can at least play Bad Company 2 at native res but with the other AMD offerings around the corner I don't know what to think. I could spend up to £300 but really £220 is my real maximum.
The 5870 is not a big upgrade from a GTX460. I never really noticed a difference between the two at 1920x1200, but at higher resolutions it might be more obvious. For a 27 incher I would wait for the 6900 series or buy a GTX 480/580 when prices drop a bit. Alternatively, you can SLI the 460 (motherboard & PSU permitting).
 
Caporegime
Joined
18 Oct 2002
Posts
33,188
Fact is VTX have a build cost, they have sold below what there build cost is substancially as are other ATI AIB Partners.

I know this for a fact, the only way VTX or any other board partner can prevent loosing money is to go back to AMD and say we need to shift our 5870 inventry which we own at this price, but we need to sell it at this price. Then hopefully AMD will financially sort them out so they can move the stock at a lower cost. If AMD refuse then the board partner takes a hit and looses money.

I have close personal friends at manufacturers who know all the costing and know for a fact at these new prices with funding from AMD the board partners are now loosing money.


Also to compete with competitors following our pricing I've lowered our 5870 price and anyone who placed an order for one, call our sales to refund the difference.

Its worth pointing out that, guys who want to SELL YOU THINGS, have a habbit of saying things along the lines of "I really shouldn't, its really killing us, and we'll make a HUUUUGE loss, but I'll give these to you at £150".

That doesn't actually mean it does, likewise, Nvidia/AMD pass rebates through the channel to clear stock, this is standard procedure and has been done for as long as gpu's have been about, VTX aren't losing money, just making less than they hoped and potentially set targets for.

The fact is 5850 vs 5870, production costs, pcb/memory/power, are within $4-5 of each other, when AMD pass a rebate through the channel to clear stock theres not a chance in hell they are making a loss. AMD/Nvidia write off profits in these situations and even take a loss, partners rarely if ever do(more so lately with Nvidia as they've had no room for manouvre).

If a 5850 isn't making a loss, a 5870 selling for more sure as heck isn't. For how much room AMD/Nvidia have to work with, a 5870 is a 336mm2 size core, a 470gtx is a 529mm2 size core, with massively worse yields on top meaning its going to be looking at minimum twice the cost per core. Theres healthy profit at £200 for a 5850, then theres healthy profit at the same price for a 5870, everything else is marketing guff.

Thats rubbish!

I have 6950 and 6970 stock shipping and I've paid for it.

I can tell you now the pricing will be:-

6950 @ £270 - £300 Inc. VAT
6970 @ £360 - £400 inc. VAT

I have lots en-route.

Now the 5870's are sub £200, thats £100 cheaper than a 6950 and same price as a 6870.

People will and are buying 5870's now they are sub £200 because at sub £200 there is no faster card. :)

5870 won't be going £150 or lower, what would be the point, as then 6850/6870 would not sell.

Plus if you think 69xx cards are gonna be £200 then think again and look at my pricing above, again use common sense, why would 6950 be same price as a 6870?

6950 competes with GTX 570/480 and is priced similar.
6970 competes with GTX 580 and is priced similar.

Considering you know the price you paid it seems a tad odd that , on identical reference cards with marginal differences at first, same pcb/heatsink/everything but sticker that you wouldn't know the RRP and what price you could sell at, so giving a range says to me "we haven't decided what we can get away with yet", that doesn't reflect the RRP or AMD's pricing wishes.

£250/350 are probably the aimed price points, what we really see in the UK where we get gouged worse than anyone, who knows, probably higher.

I'd also suggest AMD would be REALLY unhappy you were disclosing prices on a public forum.

As for if the 5870 would go for less than £150, of course it can, all 5870's sold for £150 is better than a few thousand on shelves forever with no one wanting them at all. What about 470gtx's at £165 to clear stocks, cheaper than several 460gtx models, short term pricing doesn't matter in the slightest, when the cards are gone it won't have a particularly long term effect on 6870 sales/pricing, they'll just sell a few less 68xx's now and a few more when the 58xx's are out of stock everywhere.

Same way 460gtx sales and 580gtx sales are being hurt by 470/480gtx pricing, its short term, Nvidia don't care, neither does anyone else except the guys who get a very good deal with EOL pricing.
 
Associate
Joined
1 Dec 2010
Posts
230
Location
Winchester, UK
Drunkenmaster pretty much summarised my concerns, only he did it with bigger words, and therefore is more convincing to the internet.
I suppose it all comes down to the fact that businesses are about profit. If selling he 5870 for around £150 was bad for business, they'd never blinking do it.

If January comes and I'm paying more for less than I would now, I'll eat my words.
 
Soldato
Joined
7 Oct 2003
Posts
5,686
Location
Nottingham
The first NVidia or ATI high end card to come in at under £350 as my money but until then i'll struggle playing every game I have maxed out at 1920x1200 on my 5870!!!
 
Soldato
Joined
10 Feb 2007
Posts
3,435
The fact is that 5870's were not selling in sufficient numbers at ~£230 to clear stock. Distributers do not want old stock clogging up their warehouses, so they had two options.
i). Drop the price to a point where demand can meet supply / clear stock.
ii). Bin them.

Option i) is generally preferable to option ii), but there are cases where option ii) can be chosen. The benifit of ii) is that it does not reduce demand for newer products or break contractual agreements not to sell below a set price.

It seems in this case that option i) has been chosen. It is possible, maybe probable that VTX, XFX and others are now selling below cost price. If this is so, the decision has been made to recoup as much money as possible in order to prevent further losses. Better to sell at £180 now, than not to sell at all later. How great is demand for 4890's and GTX260's at the moment?

Now that the price has dropped to £180, this is the pricepoint for 5870's. Few people will pay more for "old" products if they are aware it was sold beforehand for less.
 
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Soldato
Joined
7 Aug 2003
Posts
8,030
Location
Bedfordshire
Mine arrived today...awesome Card. Going to 3dmark it at some point.

I've not got lower than 51fps on New Vegas so far, and that's with 4x AA, 15x AF, 1600x900, Ultra High Quality and Vertical Sync :)

I did have to remove my hard drive cage though, as it's so long. My 80gb hard drive is in storage for now and I'm on my 1tb hard drive only, which I've moved to a floppy drive bay!
 
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Associate
Joined
1 Dec 2010
Posts
230
Location
Winchester, UK
Mine arrived today...awesome Card. Going to 3dmark it at some point.

I've not got lower than 51fps on New Vegas so far, and that's with 4x AA, 15x AF, 1600x900, Ultra High Quality and Vertical Sync :)

I did have to remove my hard drive cage though, as it's so long. My 80gb hard drive is in storage for now and I'm on my 1tb hard drive only, which I've moved to a floppy drive bay!

What case do you use? Just for reference sake ^_^
 
Soldato
Joined
29 Aug 2010
Posts
7,850
Location
Cornwall
well as far as I'm concerned I am so tempted, but I'm tight, so If there's any chance to go even cheaper...I have to wait

+1

The more I see those other 5870's at £250 the more I'm tempted to pre-order this... but I just don't trust the market in this state, with the 6000 cards coming out!

Plus I can't seem to find this model for sale or rated elsewhere :?
I suppose they can't all be that different, but it is stopping me from buying.

+1

Also, I've currently got one of the old reference design Sapphire cards. Is there any reason why this wouldn't Crossfire with it? Is this cooler better than the stock one? If so would that make this the better card to use as the top card that will get worse airflow?

Would I be better getting 2 of these to crossfire and finding something else to do with my existing 5870? (Can't Tri-fire as motherboard only has 2 PCI-e slots)

I think it's a really mean trick putting these up for a such a low price when I'm trying really hard to hold out for a 6970/6990!!
 
Soldato
Joined
7 Aug 2003
Posts
8,030
Location
Bedfordshire
What case do you use? Just for reference sake ^_^

It's a Lian Li PC-60 - a very old version - I purchased it from an MM Member years ago with a 450w PSU/Cathode Tube/Fan Controller, quite a bargain at the time.

This one has the two perforated squares on the front, with 2x80mm fans, 1 rear fan and no blowhole on the top.

I'll see if I can find a link to it, heres one I found:

pc60_jpg.jpg


Of course, mine is a lot more beaten up; I even lost the front USB hatch and the USB ports went (and Lian-Li couldn't replace them as they no longer had the parts). But it still works.
 
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