** The Official WWDC 2008 Thread **

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It won't be £400, as he said he wanted to make it more affordable and £400 is not more affordable. lol.

£300 tops.

If its over that then im going to buy a V1, simple as.

More affordable than v1.

v1 was £269 + contract
v2 is £99 + Contract (free on £45+)

On paper it is more affordable, and he (Steve Job) can legitimitely say that. What we don't know and he doesn't mention is that the pricing on PAYG, and he doesn't have to take that into account of the PAYG pricing as that is a different kettle of fish all together.
 
Playing Devils Advocate for the moment, why have you got a problem with activating in store? Or are you one of the many (like myself actually) who have/had no intention of signing up with O2 and just jailbreaking/unlocking the phone as soon as you get it home?

You do realise I hope that Apple doesn't want you to do this, and that paying £100/£150 ($199/$299) respectively doesn't buy you the phone.

In this respect Apple are no different to the likes of Nokia, etc. When you pay a tiny amount of money upfront for a expensive (in hardware terms) mobile phone, do you actually think you legitimately own it at that point? The whole point of subsidising the handset is because most people can't afford the £500+ cost of a SIM free handset.

When it becomes available on PAYG you can expect it to be close to what you would normally expect a SIM-free Nokia N95 8GB or equivalent smartphone, etc to be.

People must surely have seen this coming when Apple announced the prices, and even the rumours that the phone would be heavily subsidised? Apple have just adopted the same practice that every other manufacturer/operator does, so why is this such a big issue?

Like most I was hoping to pick up an iPhone 3G for £100 or whatever with no intention of activating it online and then just unlock/jailbreak it instantly, but I'm also not an idiot and I suspect Apple aren't either (or at least they've learnt from the iPhone v1).

The handsets are nowhere near that expensive. When you bought the old one for £269, Apple got their money and a tidy profit I suspect. Its 02 and AT&T that have enforced this new system as they are the ones that have to make money out of the tariff. Of course Apple will earn a far amount of the monthly tariff but they are making a fair amount from the initial sale. They know that the PAYG model will be unlocked, they aren't stupid, so they charge a higher amount, make a profit and then I don't think they really give a toss.
 
So these new prices (£99 and £159) are for the 3G iPhone?

And how are they going to sell the phones? Is it going to be similar to how the original iPhone was sold? I.e walk out without signing contract? Or surely we have to now sign a contract in store to get the subsidised price?
 
Playing Devils Advocate for the moment, why have you got a problem with activating in store? Or are you one of the many (like myself actually) who have/had no intention of signing up with O2 and just jailbreaking/unlocking the phone as soon as you get it home?

You do realise I hope that Apple doesn't want you to do this, and that paying £100/£150 ($199/$299) respectively doesn't buy you the phone.

In this respect Apple are no different to the likes of Nokia, etc. When you pay a tiny amount of money upfront for a expensive (in hardware terms) mobile phone, do you actually think you legitimately own it at that point? The whole point of subsidising the handset is because most people can't afford the £500+ cost of a SIM free handset.

When it becomes available on PAYG you can expect it to be close to what you would normally expect a SIM-free Nokia N95 8GB or equivalent smartphone, etc to be.

People must surely have seen this coming when Apple announced the prices, and even the rumours that the phone would be heavily subsidised? Apple have just adopted the same practice that every other manufacturer/operator does, so why is this such a big issue?

Like most I was hoping to pick up an iPhone 3G for £100 or whatever with no intention of activating it online and then just unlock/jailbreak it instantly, but I'm also not an idiot and I suspect Apple aren't either (or at least they've learnt from the iPhone v1).



To answer your first question, I would look to unlock it of course, as I don't want to be tied into a contract for one. I don't like being 'forced' into signing the contract either.

I would happily pay a respectable fee (£200) for a pay as you go iPhone, I just feel that won't be the case.

I begrudge paying £30 per month for a pathetic contract!

I do realise that Apple have to protect themselves, but surely they can see that a large proportion of their sales (especially at the £169 price) were by customers looking to unlock and use their phones on pay as you go.
 
So these new prices (£99 and £159) are for the 3G iPhone?

And how are they going to sell the phones? Is it going to be similar to how the original iPhone was sold? I.e walk out without signing contract? Or surely we have to now sign a contract in store to get the subsidised price?

Read the thread.

But in a nutshell, you will have to sign up instore therefore tieing you down to a contract. The only way to walk away without a contract is to get in on PAYG but the prices aren't known yet.

I do realise that Apple have to protect themselves, but surely they can see that a large proportion of their sales (especially at the £169 price) were by customers looking to unlock and use their phones on pay as you go.

It's the carriers that care. Not Apple, they have made their money from the initial sale. Now that its contract based and there is no way to get round it, then Apple will charge less knowing that they will continue to make money because the iPhone contract is enforced.
 
It's the carriers that care. Not Apple, they have made their money from the initial sale. Now that its contract based and there is no way to get round it, then Apple will charge less knowing that they will continue to make money because the iPhone contract is enforced.
Apple care too - with the v1, they took a proportion of the contract revenue from their carrier partners (O2, AT&T). With the new lower pricing, they'll be taking even more. This is the reason the contract's are seemingly rubbish - you're paying for the phone, yet still paying a similar price for the contract that you would with a 'free' N95 or similar. The extra money's going Apple's way.
 
To answer your first question, I would look to unlock it of course, as I don't want to be tied into a contract for one. I don't like being 'forced' into signing the contract either.

I would happily pay a respectable fee (£200) for a pay as you go iPhone, I just feel that won't be the case.

I begrudge paying £30 per month for a pathetic contract!

I do realise that Apple have to protect themselves, but surely they can see that a large proportion of their sales (especially at the £169 price) were by customers looking to unlock and use their phones on pay as you go.
Again, not being funny but if you're not prepared to pay the price of admission - then you're s*** outta luck. You're not entitled to have the phone at any price you deem appropriate.

Contracts are a fact of life when it comes to mobile phones, and expensive handsets on PAYG contracts are both rare and - expensive. I feel your pain that you wanted to buy this phone for a tiny amount of money and then never pay O2/Apple (Apple by virtue of their cut of the tariff) another penny - but they're not going to be happy to let you do that.

Apple presumably tested the water with the first phone, and dumping the stock at the £169 price it was a few months ago is better than having it lying around because people are waiting for the new one. I imagine they probably weren't expecting so many people NOT to activate the phones and take out contracts with O2.

No one should've expected them to make the same mistake twice, I knew they wouldn't be selling this new handset without people having to sign up for the contract instore the moment the rumours went around about it being "heavily subsidised by the operators".
 
The handsets are nowhere near that expensive. When you bought the old one for £269, Apple got their money and a tidy profit I suspect. Its 02 and AT&T that have enforced this new system as they are the ones that have to make money out of the tariff. Of course Apple will earn a far amount of the monthly tariff but they are making a fair amount from the initial sale. They know that the PAYG model will be unlocked, they aren't stupid, so they charge a higher amount, make a profit and then I don't think they really give a toss.

Spot on. The scenario in iphone v1 where we sign up online was never really going to happen again after all that is happened, especially in the last 2 months when it was dropped to £169.
 
More affordable than v1.

v1 was £269 + contract
v2 is £99 + Contract (free on £45+)

On paper it is more affordable, and he (Steve Job) can legitimitely say that. What we don't know and he doesn't mention is that the pricing on PAYG, and he doesn't have to take that into account of the PAYG pricing as that is a different kettle of fish all together.

So he can just say well PAYG your not actually going to spend any credit at all are you? No just use it as an iPod!

But I guess we will see.
 
So he can just say well PAYG your not actually going to spend any credit at all are you? No just use it as an iPod!

But I guess we will see.

Well the Advert says "twice as fast at half the price".............I doubt we are seeing it at £135 PAYG are we, so don't be shock when the 8G comes in at £269 or even £299. Remeber, before at £269 they were still expecting the user to sign up to a contract in itunes, now PAYG they know for a fact that you are not going to (at least they can't count on it), so in theory it will be higher.
 
Well the Advert says "twice as fast at half the price".............I doubt we are seeing it at £135 PAYG are we, so don't be shock when the 8G comes in at £269 or even £299. Remeber, before at £269 they were still expecting the user to sign up to a contract in itunes, now PAYG they know for a fact that you are not going to (at least they can't count on it), so in theory it will be higher.

Oh no im not saying it won't be £269-299... it just won't be £400 :p
 
Who knows? Fingers crossed it will be sensibly priced.

About unlocking, I'm assuming it is the same v2 software as on the current iPhone. Maybe a different bootloader? Certainly a different baseband.
 
The only thing I'm waiting for at the moment is new firmware! Not going to gain anything life changing by getting v2 phone, but it'll be nice to have almost the same functionality on my existing phone which I like, lots.
 
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