-= Design Our New Logo & Win a XFX GeForce GTX 285 Black Edition Graphics Card =-

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I think the logo should be a re-imagining and modernisation of the existing one... not a complete departure. The OCUK logo represents one of the most recogniseable of the e-shops... makes no sense to change it completely. Keep the UK flag motif, give it a spring clean. :)
 
oc-uk-logo-2.jpg


another one...
 
Hey Damien. Yeah your right. But i used the tagline thinking it was official already?! Like its been used by Oc before?! sorry.

And yeah Richdog you may be right, but in a lot of graphic design jobs, a client doesnt truly know what they want until you present them with a bunch of different ideas. Who's to say this forum topic wont bring about an entire re-branding of the company completely?

This happens even with the tightest of design briefs. Out of the box designing if you like. :P
 
Hate to bust a bubble but some of these (mine isnt exactly great either) looks like a logo from a designer clothing brand. We need something simple and bold. :)
 
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Well I've never used a vector program before, but heres my first (hopefully of several once I get used to it) TBH it's toally different from Photoshop becuase it's all mathematical gradients and whatnot...

3b80030a.jpg


BTW very nice work nimz, very arty, do you work in graphic design??
 
Richdog said:
Is it much cheaper to get someone to design you a logo for a £230 card than pay someone to do it professionally? :D
Click to expand...

Serious question? Yes. £230 is nothing in terms of corporate branding for a company the size and reputation of OcUK.

That said I admire Spie's faith in the community to produce something. There are quite a few talented people here, some professionals some not. So whose to say that a pro isnt having a go anyway..

And if people want a professional opinion about some of the entries then here goes:

Raikiri
ocuk.png

This was one of the first to be put up, but designed prior to the competition so I will let it off. Its an effective modern approach to the current logo. Nothing more, nothing less. Instantly recognisable as OcUK from short and long distance. Multiple versions for different applications wouldnt be significantly different.

Nimz
54248213.jpg

Another take on the current logo. Although this doesnt work quite as well. It is bad that the best bit is the text below. The logo is too busy for my liking.
55985999.jpg

Some interesting new ideas emerging, but I feel that moving away from "OcUK" as a tag for the company is a bad thing. OcUK is known quite well and it wouldnt be wise to lose it from the logo.
60127132.jpg

I like these, especially the fourth one. It works well in print applications. Although in an effort to vitalise the colours the quality has been reduced.

martian_aphid (concept) / Gurdas (refinement)
ocuk3.jpg

This is the best entry out of the whole "you stole mine" part of the thread. Its fresh and new but still recognisable. Im liking the reflection again (which shouldnt be a print issue tbh). The only problem with it is who owns what.. not something I would like to get involved in.

darkxenon
ocukl.jpg

First of the power symbol concept, which I like. Its nice and simple but doesnt evoke OcUK to me.

Nimzicki
ocuklogoset1.jpg

What are you doing?! Focus! More effort. C-. See me. But seriously, the power symbol showing up again, I definitely think its a workable concept, I just dont think the application has been perfected yet.

G-Man2004
logoidea1.png

A professional logo and it looks really smart, but the OcUK isnt clear enough for my liking.

Heofz
OcUK-logo.png

I like the idea (original placing of the UK), but the font is poor. It looks bloated unnecessarily. I think some refinement to this would be a definite contender.
overclockers_log_2.png

You are working for the money arnt you. Another good design, but I am worried about the editability for OcUK and the applications from a 3d modelling program for logo design. My only critique is that from afar the O looks like an alloy wheel because of the flag shape inside.

L33
ocuk7.jpg

A great design, but, the font is wrong. It needs to be heavier, not too much. A good contender.

That'll do for now.
 
your 'professional' opinion? yet you fail to notice the poor consideration of typography in each logo? 3d and gel effects aren't design, let alone the fact that half of them won't look passable in 1 or 2 colours, have you heard of pantone? If you're offering brand and corp id services you damn well should have. Nearly all of the marques are uninspired stockart level peices of work. It's plain to see that no one has bothered to actually design a logo, had any consideration for it's application or pretty much anything else. Jumping straight into a photoshop/illustrator to design something is extremely bad practice, this is one of the first things you learn if you have any sort of design education. I'm confused as to why you keep commenting on ideas, you like the ideas. I see no ideas or thinking, let alone creative thinking at practice here. If anyone followed any sort of design process the first thing you'd do is get rid of the cliche crap such as flames, rev counters - or atleast think or some way that isn't cliche to incorporate into a logo.

cut to the chase, save yourself some time;

http://www.50dollarlogos.com/

sorted.
 
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I'm interested to know where gord got his "professional opinion" from, because he hasn't touched on anything substantial in any of these logo (typography, readability, brandability). All he has done is cast a really simple and rudimentary opinion on each.
 
Thanks for the input man :)

Although if a company is well known, its well known...
The rebranding or rebirth of a company's identity doesnt change that fact.
But yes I get the point you are making.
 
Because i've no interest whatsoever? A company rebrand is a big job, it cost more than a couple of hundred quid, and a couple of hours spent tooling around in photoshop/illustrator.
 
Samione, I think you should get down off your high horse here. If you want you can come up with your own "ideas" and blow all us n00bs away!?

And FYI I always use pantones... FOR PRINT. But you should know that for screen display, pantones wont do and neither will CMYK.
Yes you can have the breakdown of any said pantone colour but these usually turn out as "washed out" especially for RGB (screen) presentation!
 
Hardly a high horse mate, i've adressed perfectly valid points. I don't need to prove myself in order to critique, that's playground crap. 'I know you are but what am I/ you couldn't do any better!!!11!' territory.
 
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