It IS a bladed fan.
It uses a hidden impeller out of view and out of the main airflow path. That then produces "high" pressure air which is directed out in a ring shape around the circular "fan" section.
Through fairly well known principles the high speed air drops in pressure as it exits but pulls along even more air from the environment as it does so, thus generating flow which didn't pass through the fan at all.
Interesting mind you.