CUSTOMER REVIEW STATISTICS - JAN '10

I find it strange that we are told that low star reviews are not rejected, however when you try and submit a low star review as I did, it comes up and tells me that I have put in the wrong security text. I tried this several times and it only worked when I raised my star rating to 5. I appreciate that my review will now be rejected since it is a bad review of a product that I gave 5 stars too. Either there is a bug in your system or this is a sneaky way of preventing bad reviews.
This is complete nonsense. We receive numerous 1, 2 and 3 star reviews as the statistics indicate and as detailed in the links prtovided. You made a mistake with the security text.
 
I think the best way to look at this is what you are going to type/write - would you say that in front of a 5 year old in your family?

Hi mate,
I'm afraid that is subjective as we've all been brought up differently, some you could say Dragged up I s'pose but it is hard to stay within the rules when the dons/admins are judging posts Personally rather than Going by the Rules set out in the FAQS.
Not moaning just saying. :)



As for the reviews they Cannot be edited as it would look to Dodgey, They should be posted as is if the Language is acceptable & people reading them should be intelligent enough to judge what is wrote themselves.

I have to admit to wanting to write reviews but not bothering as I feel the reviews have been Cherry picked in the past.
I Hope this transparency improves the Quality of the reviews as I for one Insist on hearing/reading previous buyers experiences. :)
 
We are a company who actually values and listens to it's customers. We are always striving to improve things, both in terms of prices/products and in the service you are offered, right down to ease of use.

I'd caveat that. You probably do now, but this certainly was not the case in the past (in the days of Gibbo, if I can be so bold or at least that was the impression).

That's when I gave up on reviews and then shopping. Anything of significant value I now get elsewhere. Having said that, a new approach is refreshing and will make me more likely to try here again in the future.
 
This is complete nonsense. We receive numerous 1, 2 and 3 star reviews as the statistics indicate and as detailed in the links prtovided. You made a mistake with the security text.

Must be my mistake, I only tried 5 times, suddenly it worked when I changed the star rating to 5. Must get my glasses checked.
 
Must be my mistake, I only tried 5 times, suddenly it worked when I changed the star rating to 5. Must get my glasses checked.
As I said, we have received several 1 star reviews and nobody has complained in the 4 years we have had the customer review system that they were unable to submit a 1 star review, apart from yourself.

Look, it could have been a net glitch, but I do do resent your implication that we somehow make it more difficult to submit a 1 star review than a 5 star review. It's simply not true.
 
I always prefer a store where all reviews are published (bad language obviously excepted) purely for the openness. Even when someone has rated a SATA hard drive as 1 star because it wouldn't connect to their IDE cable are useful as it just shows the complete transparancy of the stores review system and 99% of people will know the review is complete rubbish and to ignore it anyway.

Sites where every product is rated 4 or 5 star always look dodgy to me and the first thought is always review filtering, that or an exceptionally sycophantic customer base, as I don't believe any store carries a range of infallible perfect products only and nothing else.

Completely agree. This is the best method and happens to be the least time consuming for a company anyway. A lot of major etailers use the same method. Accept all reviews and allow a person viewing them to list/filter on the score. that way you can drill into all of the bad reviews to see if people are talking rubbish and scoring it badly due to silly reasons. In fact, it's the negative reviews that people tend to want to read the most when purchasing a product.

Now I can completely appreciate OCUK not wanting bad language in the reviews but i'm sorry, just put a swear filter on it. If you were serious about including the negative ones you would do this. You are just fabricating a sneaky way to not include them as typically a negative review will have bad language due to the reviewers "beef" with said product. The statistics show this as 35 out of the 36 1 star reviews got rejected!
Why can you not implement a swear filter like on the forum?
 
Is it correct to assume I am factually incorrect when I stated my opinion in said review?
If I receive an review saying that all Intel CPUs are made by the devil and will be used as devices to destroy the human race (the reviewer's opinion) should it be published?
 
If I receive an review saying that all Intel CPUs are made by the devil and will be used as devices to destroy the human race (the reviewer's opinion) should it be published?

Yes although it's not "on topic" so to speak. The point is, it's possible that my raptor is faster as my SSD might be badly optimized or fauty. You are opening a can of worms with the "factually incorrect" as who are you to say that someone did not experience what they experienced? Once you start filtering/controlling what goes through or not it makes the system open to speculation as to being fiddled with. Why not just leave the silly reviews in. We know they are silly. We don't need you to decide for us what we should believe. We should have the opportunity to filter ourselves from the bad ones.
 
People would be even more confident in buying from OCUK if they saw silly reviews get through as this means ALL reviews get through and that OCUK have nothing to hide and are indeed confident with the product portfolio. Would you not agree it could be a GOOD statement for OCUK?
 
At least we can have a discussion about the reviews now

A friend on mine had his forum account banned a while ago
Because he questioned "How come there are no low star rating reviews?"

So we are moving forward to a bit more transparency
 
I think we are forgetting the purpose of customers reviews. The purpose is simple - to help the customer make an informed decision regarding the purchase of a product. You cannot make an informed decision if the information you are given isn't true.

Reviews do not exist for the reviewers benefit, they exist for the customer's benefit. We have a duty of care to ensure that we do not mislead the customer by publishing information that is clearly factually incorrect. If we did we would be failing our responsibilities and possibly expose ourselves to legal action.
 
At least we can have a discussion about the reviews now

A friend on mine had his forum account banned a while ago
Because he questioned "How come there are no low star rating reviews?"

So we are moving forward to a bit more transparency
Most definitely. That was the objective of posting the statistics.
 
I think we are forgetting the purpose of customers reviews. The purpose is simple - to help the customer make an informed decision regarding the purchase of a product. You cannot make an informed decision if the information you are given isn't true.

Reviews do not exist for the reviewers benefit, they exist for the customer's benefit. We have a duty of care to ensure that we do not mislead the customer by publishing information that is clearly factually incorrect. If we did we would be failing our responsibilities and possibly expose ourselves to legal action.

Are you suggesting that other MAJOR etailors are acting illegally by allowing all reviews to be submitted? Reviews are out of their control and are people's opinions. You are the first to remind us that the forum is separate, so reviews should be treated as such too. Again, define "true". Is it "true" of me to state that I found an i7 one of slowest CPUs on the market? It's a silly statement, but still an opinion.
 
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Are you suggesting that other MAJOR etailers are acting illegally by allowing all reviews to be submitted? Reviews are out of their control and are people's opinions. You are the first to remind us that the forum is separate, so reviews should be treated as such too. Again, define "true". Is it "true" of me to state that I found an i7 one of slowest CPUs on the market? It's a silly statement, but still an opinion.
Other major etailors do not publish all reviews.

I have never reminded you the forum is separate, because it's not. You must be confusing me with someone else.

There is a difference between customer reviews and opinions. We invite people to post reviews. We are not interested in publishing "silly statements" (your words). We are interested in publishing useful reviews.
 
Other major etailors do not publish all reviews.

I have never reminded you the forum is separate, because it's not. You must be confusing me with someone else.

There is a difference between customer reviews and opinions. We invite people to post reviews. We are not interested in publishing "silly statements" (your words). We are interested in publishing useful reviews.

Which is why I will never submit or take reviews on OCUK seriously. Basically you cherry pick what you deem to be "useful" reviews. Yes other etailors do allow all reviews. Perhaps I could go into more detail if the rules on competitors weren't also so strict.
 
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Things are changing Dude, Welcome the change don't **** off the One Dude that can change things for the better by going over old ground.
Lets Welcome the change & see how it goes before we moan & whinge on about it.
I for one Welcome the Transparency & look forward to Better reviews.
 
OK, we'll publish it. Thanks for your input.



just reading through this thread and noticed this. I think it's great to post this under the review section but what might be good is if there was ever a follow up to the issue. was the item returned (RMA'd) or did they receive a new one and was that working ok? Feedback from OCUK would be useful.

To have a review that states something is broken and then post nothing back could give future customers a bad vibe regarding OCUK.
They could be searching the net for such item and read reviews from certain review sites which gives the item 5 stars. they then search for prices and see OCUK are the cheapest, yet because they have a 1 star review under the item saying it's faulty etc, they don't buy from OCUK. for instance, some people who don't know OCUK could then say "hmmmm dodgy company/product, i'll pay £10 more cos x or y company has a 5 star review".

does that make sense?
 
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