GAP...the new logo controversy

Pav89 · 9 Oct 2010 at 14:56

Well, I've never seen so much controversy about a logo change on the internet, but...GAP have rebranded themselves.

Old left, new right...

There's been such an uproar that now GAP are asking people to send their suggestions of new logos in. What do you guys think of jumping on the Helvetica bandwagon with a shaded box in the background?

IMHO their website just feels cheap now...why fix something that isn't broken? I think their old logo is still perfectly fine...
http://www.gap.com/

Some articles relating to the rebranding:
Removed articles as they now require subscription for some reason...

phil675 · 9 Oct 2010 at 14:57

Who cares they sell trash anyway.

Jono8 · 9 Oct 2010 at 14:57

To be honest. it is a pretty appaling logo.

cm1179 · 9 Oct 2010 at 14:57

not that i'm a fan of GAP but the old one looked better. the new one looks like a chemical product logo

Nitefly · 9 Oct 2010 at 14:58

The old one is much better IMO.

PMKeates · 9 Oct 2010 at 14:58

The trouble with their new logo, is that it looks like it was made in MS Publisher 98.

ps3ud0 · 9 Oct 2010 at 14:58

I feel like Im back to Office 95 and using a default Powerpoint template

ps3ud0

masterchiefx2 · 9 Oct 2010 at 14:59

how stupid can they be, changing a logo which people can identify is not a good move. thats like nike changing the tick to a flippin knife. always going to be -ev.

Wicksta · 9 Oct 2010 at 14:59

cm1179 said:
not that i'm a fan of GAP but the old one looked better. the new one looks like a chemical product logo

Yes, it reminds me of BASF or Scotch.

Nix · 9 Oct 2010 at 15:00

Should've just played on the old rather than completely changing it.

oli356 · 9 Oct 2010 at 15:00

Nitefly said:
The old one is much better IMO.

Cosimo · 9 Oct 2010 at 15:00

First I’ve heard of a controversy and hopefully the last.

Greenlizard0 · 9 Oct 2010 at 15:01

The old one is much better - Gap's a household name and so is its logo. Shouldn't have changed it.

Unless they're going to be taken over perhaps?

lcg · 9 Oct 2010 at 15:01

ps3ud0 said:
I feel like Im back to Office 95 and using a default Powerpoint template

ps3ud0

That's what I'm thinking too

I don't see why they thought it would be a good idea to change the old logo. It didn't need changing at all, and was a perfectly good logo.

sanaxe1 · 9 Oct 2010 at 15:01

Of all the news sources you link to 2 which require membership

iamdjdz · 9 Oct 2010 at 15:02

Still stands for:

Gay
And
Proud

(or at least it did in primary school)

masterchiefx2 · 9 Oct 2010 at 15:02

i dont like gap tho ever since what i heard it stood for.

not for me thanks

Wicksta · 9 Oct 2010 at 15:02

Reminds me of this actually

Things change I've changed · 9 Oct 2010 at 15:03

New logo looks like it belongs on a Petrol Station tbh

Pav89 · 9 Oct 2010 at 15:04

sanaxe1 said:
Of all the news sources you link to 2 which require membership

Sorry, I'm not a member and I can still access the articles?

Also guys, there's a parody brawl going on between the old and new logo on twitter