The amount of fanboy crap on this forum is just ridiculous.
Thats why i hardly post here mate,majority of them are idiots on here compared to other forums

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The amount of fanboy crap on this forum is just ridiculous.
Lets say this is right.
Lets say it is faster than 580GTX.
Lets say its faster by 5% and cheaper £350. Best case scenario.
Still major fail as they missed the Christmas shopping period.
You want to be at home enjoying your gfx card over Christmas and not wait for a delivery on 1 JAN.
While its always nice to have anything as soon as possible, missing the xmas sales period means nothing
The simple fact is, if they sell a million 6970's, it doesn't really matter if they sell 3 this month and 999,999 cards 3 days before the 7970 launches, its still a million sales.
I can't imagine anyone buying a high end GPU for a christmas present. I think its more usual for someone to avoid the christmas rush economy and wait for new years sales for buying themselves something like this.
350/400 pound for a Christmas present? Not many I would imagine apart from the extremely well off.