Point re-enforced. It's all about the badge for DiamondMark. He's a badge-snob. It's fine to drive a Bentley, Porsche or Maserati, but if you can't afford one, it's no reason to **** off a perfectly good car just because 30 years ago they built slightly less good ones.
Brand image is an important thing though.
Lanica could build the best car in the world tomorrow but loads of people would pass on it because they think it'd rust to pieces like the ones a couple of years ago.
Alfa Romeo have been making decent cars for a while but recommend one to someone who doesn't know a lot about cars and they'll dismiss it as unreliable
It takes a lot more cars to rebuild a manufactures reputation and image than it takes it ruin it.
Also ask yourself what sort of market do Skoda aim for really?
Audi - Way More money than sense
VW - Slightly more money than sense
Seat - Younger people with more credit than sense
Skoda - For the cheap people who you see in supermarkets redeeming money off vouchers
.


