Tesco Value is being replaced.
- Thread starter flibbage0
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The average socioeconomic status of Aldi users will be different to Salisbury's users, that is just common sense. OF course there are no restrictions and people shop wherever they want to, but people with less disposable income will be buying cheaper products.
Soldato
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I think the point is someone on a low income would not shop regularly at Waitrose, M&S, etc... And perhaps a high earner may overlook Tesco, or at least Tescoe Value.
How can you never have spotted a corrolation between the location of Waitrose supermarkets and the wealth of the area?
Not particularly, in my local area of 1 mile there are about 5 supermarkets of all different brands so that might be why.
Waitrose has had various stores up north now, the difference in prices between the different stores is a few quid and it's really not enough to say it's a middle or lower class store anymore. Most people I know don't care where they shop as long as it has what they want.
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How can you not see it for yourself?
M&S/Waitrose are "at the top"
Sainsbury's
Tesco
Morrisons
ASDA
Iceland
Aldi/Lidl/Netto at the "bottom"
That's how I see it. Iceland is only fractionally above Aldi, Lidl and Netto though.
Many people including myself shop at whichever sells the food that we find the tastiest without caring for what shop it actually is. I imagine a lot more people do exactly the same or just go to whichever is closest because they're too lazy to venture further to the one they'd otherwise go to.
Soldato
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This is very true, although Waitrose food fails epically hard to compared to M&S. Infact every supermarket fails compared to M&S food.
Another proof of target demographic is the Tesco metro in Cuffley (very rich area) sells £100 bottles Dom Perignon next to the fags.
Same goes for M&S food halls in more affluent areas.
I shop from everywhere on that list except Waitrose, and Aldi/Netto. (only because there are not any around here. Well there is an Aldi, but I never go to the area it's in).
The ASDA store is in a scuzzy area though which is a shame because I like ASDA. M&S is OK, but a lot of things are silly money for basic items. Sains/Tesco/Morrisons/Asda all in same category. Tesco has a hell of a lot of stores around here, a shed load of metro's and all I can say is.. it really depends where there store is to what type of people go there.
Lidl's is fine, get over yourself
If you are doing a 'budget' shop I can say over the year's the one that has been consistently good is ASDA. Even when shopping on a budget at Tesco, we seem to walk out with a massive bill/receipt in comparison. Sainsbury's actually worked out cheaper in general than Tesco. Tesco has got pretty poor IMO.
The ASDA store is in a scuzzy area though which is a shame because I like ASDA. M&S is OK, but a lot of things are silly money for basic items. Sains/Tesco/Morrisons/Asda all in same category. Tesco has a hell of a lot of stores around here, a shed load of metro's and all I can say is.. it really depends where there store is to what type of people go there.
Lidl's is fine, get over yourself
If you are doing a 'budget' shop I can say over the year's the one that has been consistently good is ASDA. Even when shopping on a budget at Tesco, we seem to walk out with a massive bill/receipt in comparison. Sainsbury's actually worked out cheaper in general than Tesco. Tesco has got pretty poor IMO.
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Soldato
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Really? I'd say supermarkets are as good an indication of class a any other.
Iceland
Asda
Tesco
Sainsbury’s
M&S
Waitrose
Tesco is the most classless of them all, hence why they're so successful.
I still don't buy it. I've seen all kinds of people who are quite obviously from different classes shop in all of the above mentioned stores.
I guess people are basing it on the area the store in question is located in, well that's pretty obvious isn't it though.
I guess people are basing it on the area the store in question is located in, well that's pretty obvious isn't it though.
My local tesco is ok, but walk into Asda and it is a freak show, full of scummy mutants
How can you not see it for yourself?
M&S/Waitrose are "at the top"
Sainsbury's
Tesco
Morrisons
ASDA
Iceland
Aldi/Lidl/Netto at the "bottom"
That's how I see it. Iceland is only fractionally above Aldi, Lidl and Netto though.
I would swap a few of them around:
M&S/Waitrose are "at the top"
Sainsbury's
Morrisons
Tesco
ASDA
Aldi/Lidl/Netto
Iceland at the "bottom"
ASDA around here seems to be for the grunts of the area. Tesco for the lower middle class mondeo man folks and then at the top.. I don't know, they're building a new M&S at the Cheshire Oaks shopping park but I don't know of any other "full fat" M&S nearby.
Such a peasant.
Soldato
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Not to mention the customers.
Correct. Sainsbury's recently started revamping their own brand products as "by Sainsbury's" and the prices on a lot of items have increased massively as a result, especially on 'luxury' goods like cakes, biscuits and crisps.