It's the same thing with Blizzard games. If you read the Starcraft 2 agreement, it also says you own a license to play the game, as opposed to the game itself.
I guess this is so they can ban cheaters with impunity.![]()
That's generally how they say most if not all software works. The point of the EU ruling was to allow people to sell on their property, which you could just argue is the license to use the software.
I honestly don't see the point in a company trying to set up a secondhand market place for digital games, I'm pretty sure the spirit of the EU ruling was with regards to a simple transfer of ownership.
In which case, a simple method would for Steam to just implement a system whereby games are transferred between accounts, rather than simply being relinquished to a serial code, that you could apply to any account you want.