Or the way they choose... make it so poor no one wants to pirate it.
Sorry think your being a bit harsh...
I got windows 8 for my tablet and it works perfect... was hesitant about upgrading my main desktop and using it for a few hours I'm not sure what all the fuss is about... Metro is ok for desktops... I like the fact I have everything in one place.. really not missing the start menu and my whole system just feels a lot snappier...
in fact I have even started using metro IE 10 more then chrome and last time I used IE was many years ago..