The sad news is the fact that British nationals, along with nationals of several other countries (US, Japan & Norway from some reports; personally think there may be others too) have been taken hostage in a violent take-over of a rather important logistic facility.
To make matters worse, the Algerian government deemed it wise, despite strong opposition from many external parties, to assault the complex in order to "take it back". This operation will likely have resulted in the death of a large number of the hostages - something that should never happen in this modern day and age. One would usually associate hostage situations and "recovery" with things like stealth and controlled entry. Not the "running and gunning" strategy employed by the Algerians; bolstered by their use of air forces to perform strafe runs on the complex, possibly resulting in further hostage casualties!
As someone suggested above, the Algerians seemed to go in with a "shoot on sight" mindset - they freed very few hostages. Out of the dozens that were there. The majority of those that are alive managed to escape by themselves.
To make matters worse, the Algerians refused to relay information back to the affected nations - the US even sent a drone over to actually get an idea of what was happening there.
The operation turned into a bloodshed.