Soldato
- Joined
- 4 Aug 2007
- Posts
- 22,724
- Location
- Wilds of suffolk
While I do think they need to address the issue, tax isn't the correct method - taxing something doesn't really do anything to reduce the behaviour.
I'm even dubious about education, as the kind of people who will listen to/read the advice are not the kind of people they need to target (that group already has access to information).
That leaves regulating the industry to aim to reduce the sugar contact & therefore the sugar addition levels slowly - wean the population off sugary junk by decreasing the average sugar content in food to historical levels.
Some areas of the food industry are reducing sugar and salt. Breakfast cereals for example are. They are reducung the direct salts/sugars and using things such as sweetness enchancer or salt enhancers to give the effect of more. These are however more expensive that the raw materials themselves so only come with pressure. Its actually consumer pressure in the breakfast cereals market thats got a slow gradual trend to being "healthier". But it took the general outrage of how much sugar was in breakfast cereal to trigger this reaction in the marketplace.


