The term Racism is often used in modern usage to refer to any act of discrimination against a people with a shared cultural identity, whether they share the same nationality, colour, race or ethnicity is largely academic. Muslims can be, at least in part, considered such a shared identity, at least as far as this particular example is concerned.
Whether such an evolution of definition is right or wrong is a debate that could go on forever and only acts as a device to derail the discussion in many cases. I think that everyone here is intelligent enough to know what is meant by the term in the context in which it is applied. It is a hate crime against a particular definable section of our society, whether they are defined by Race, Colour, Creed or Nation is pretty immaterial compared to the actual act itself.
As far as the reporting is concerned, I would not have heard of it if not for the thread on this forum. Whoever is responsible, be it EDL members or others trying to make it appear so, the reaction should be the same. They should be found, arrested and punished according to the law.