Officials at USAid realized however, that they could not conceal their involvement forever — unless they left the stage. The predicament was summarized bluntly when Eberhard was in Washington for a strategy session in early February 2011, where his company noted the "inherent contradiction" of giving Cubans a platform for communications uninfluenced by their government that was in fact financed by the US government and influenced by its agenda.
They turned to Jack Dorsey, a co-founder of Twitter, to seek funding for the project. Documents show Dorsey met with Suzanne Hall, a State Department officer who worked on social media projects, and others. Dorsey declined to comment.
The State Department under then-Secretary Hillary Rodham Clinton thought social media was an important tool in diplomacy. At a 2011 speech at George Washington University, Clinton said the US helped people in "oppressive Internet environments get around filters." In Tunisia, she said people used technology to "organize and share grievances, which, as we know, helped fuel a movement that led to revolutionary change."
Ultimately, the solution was new management that could separate ZunZuneo from its US origins and raise enough revenue for it to go "independent," even as it kept its long-term strategy to bring about "democratic change."