I think reading a line by line blow of the WWDC self congratulation event makes my point so much better than I. Lines like Tim says and then crowd whoop is cringeworthy stuff by any ones measurement. These audiences are so anal, or is it an American trait?
It's just an Americanism.

- every brand has a following some are more passionate than others, sites like MR and others (as the name suggests) are heavily focused on reporting Apple talk so any bit of meaningless info to an outsider is like gold dust to a self confessed "fanboy"