Apple's marketing strategy

Monkeynut said:
I think he means that they use old models as the budget phone.
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I did.

Mynight said:
It's hardly like they have a shortage of cash they could probably build a few more Foxconn factories.

Although I guess either of the above eat into profit margins.
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You can't just spin up factories, they'd just end up idle during normal demand.

Apple would have some idea what demand would be and would have run their factories at full tilt before the launch but they can only make (and ship!) so many no matter how much cash the company has.
 
Spook187 said:
Never been drawn to Apples marketing strategy, i am to clever to fall for the lock in syndrome :)
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But not clever enough to spell correctly. :D

Whatever Apples strategy it is staggering what they have achieved over the last decade - no other company comes close.
 
Pigeon_Killer said:
They could produce a billion more iPhones than they need and they would still sell for whatever price they wanted to sell them at.

The sensible thing for Apple to do would be to produce a lesser specced iPhone for the Asian markets and get them tied in to the Apple ecosystem but they won't even do that.
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I some sort of limited edition (say 1,000,000) iPhone 6 phones for £1,000 a pop would also sell like wildfire - a cool billion of turnover.
 
Apple = Snow white and the seven dwarfs. Just one bite and you fall under the spell.

OS far to closed for my liking. But sheep will be sheep.

It was the same in the 80s with the macintosh etc, just rich kids toys.
 
Apple's marketing strategy? "Simple" in a word, as they always like to use; chat a load of utter horse **** and laugh at the idiots sucking it up.

Like how they now say they invented the idea of SoCs. Nonsense, all of it. Different products always the same BS.

They may tell a revolutionary lie or include a radical new claim but they almost never forget to include the most powerful buzzwords.
 
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Spook187 said:
Never been drawn to Apples marketing strategy, i am to clever to fall for the lock in syndrome :)
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Same here. Granted, Apple does tend to popularise device genres with their own products, but it was nice messing around with tablet PCs in 2003 (Paceblades) and with PDA-phones now known as "smartphones" in 2005 (Sony-Ericsson P910), years before their Apple counterparts. The same is happening with their Apple Watch, as smartwatches have been around for a couple of years now.

Love the Snow White's poisoned apple quote :-)
 
iPhones are built to a much higher standard than most other devices, the level of internal and external design is unrivalled, and in my opinion the fluidity and user experience is also unrivalled by anything else. People don't buy an iPhone because they need one, they buy an iPhone because they want an iPhone. An Android phone can do most of the same things, for less. But what does an Audi R8 do that a Skoda Octavia Elegance doesn't?

I say this as someone who uses a custom built computer running Windows and a Motorola phone running Android. I would never buy an iPhone because I simply cannot justify the immense cost, but if I become rich and successful, I'll buy one in a heartbeat.

Also relating to their "lame" refreshed handsets, what can an S5 do that an S4 can't? What can an S4 do that an S3 can't? What can a Motorola Droid 4 do that a Droid 3 can't? What can the HTC One do that the HTC One X can't? What can an Xperia Z3 do that a Z2 can't? It isn't as though Apple are the only company that constantly refresh their devices.

Of course for whatever reason, you might prefer Android or Windows phone, because the UI works better for you, or you need more options and adaptability, and that is completely fine too. But brand bashing doesn't get anyone anywhere, and it is childish.

As for the "lock in", I'm pretty sure that it is similar with apps bought through the Android marketplace being tied to your Google account and being sharable across Android devices. The same goes for the Windows marketplace.
The Apple Watch works with iPhones but not Android. Does the Galaxy Gear (or whatever it is called) work with iPhone? No. The difference? None.

Wherever I look, there are these fights, and it is boring. American V8 owners vs Japanese L4 owners. iPhone owners vs Android owners. Mac owners vs Windows PC owners. AMD owners vs NVIDIA owners. Why can't people accept that different people want different things from the products they buy?

Oh and for reference, I like all of the above. I have owned loads of PC's, a couple of Mac desktops, a few windows laptops, a couple of MacBooks, several Android phones, one Windows phone, one iPhone, two iPods, several other kinds of media players, a couple of Android tablets, a Windows tablet, and an iPad. I have worked in an Apple hardware repair centre, I have worked in a PC repair shop, I have worked in a college where we networked the two kinds of systems together. I think I have a pretty broad overview. :)
 
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Jackboo89 said:
it amazes me that 4 million need the new features in this phone over the old (sorry last gen ) model i wonder if apple have engineered these to have batteries last just one year then a proprietary screw so no one but apple can replace them just days out of warraty battery replacement £200 new model on another new contract £50 max even free see where this is going apple dont sell great products they sell a great brand
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I may pick one up on Friday because I'm bored of my HTC One.... More specifically Android and it's "qwirks". Also because before the One I had an Omnia 7 (WP), it's nice to try something new every now and then..

Alternativey when I play with it before buying I may decide it's a piece of **** and end up getting something else instead, maybe a Nokia 930.;)
 
Spook187 said:
Never been drawn to Apples marketing strategy, i am to clever to fall for the lock in syndrome :)
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itchy said:
Apple = Snow white and the seven dwarfs. Just one bite and you fall under the spell.

OS far to closed for my liking. But sheep will be sheep.

It was the same in the 80s with the macintosh etc, just rich kids toys.
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Out of interest how many Android phones have each of you owned...;)

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Acme said:
iPhones are built to a much higher standard than most other devices, the level of internal and external design is unrivalled, and in my opinion the fluidity and user experience is also unrivalled by anything else. People don't buy an iPhone because they need one, they buy an iPhone because they want an iPhone. An Android phone can do most of the same things, for less. But what does an Audi R8 do that a Skoda Octavia Elegance doesn't?

I say this as someone who uses a custom built computer running Windows and a Motorola phone running Android. I would never buy an iPhone because I simply cannot justify the immense cost, but if I become rich and successful, I'll buy one in a heartbeat.

Also relating to their "lame" refreshed handsets, what can an S5 do that an S4 can't? What can an S4 do that an S3 can't? What can a Motorola Droid 4 do that a Droid 3 can't? What can the HTC One do that the HTC One X can't? What can an Xperia Z3 do that a Z2 can't? It isn't as though Apple are the only company that constantly refresh their devices.

Of course for whatever reason, you might prefer Android or Windows phone, because the UI works better for you, or you need more options and adaptability, and that is completely fine too. But brand bashing doesn't get anyone anywhere, and it is childish.

As for the "lock in", I'm pretty sure that it is similar with apps bought through the Android marketplace being tied to your Google account and being sharable across Android devices. The same goes for the Windows marketplace.
The Apple Watch works with iPhones but not Android. Does the Galaxy Gear (or whatever it is called) work with iPhone? No. The difference? None.

Wherever I look, there are these fights, and it is boring. American V8 owners vs Japanese L4 owners. iPhone owners vs Android owners. Mac owners vs Windows PC owners. AMD owners vs NVIDIA owners. Why can't people accept that different people want different things from the products they buy?
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Hear, Hear! Well said.
 
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Acme said:
But brand bashing doesn't get anyone anywhere, and it is childish.
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It's not simple brand bashing though. People specifically dislike their manipulative marketing, and the fact that most of their customers haven't got a clue about these things except what is fed to them by Apple.
Acme said:
But what does an Audi R8 do that a Skoda Octavia Elegance doesn't?
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If you're talking about just getting you from A-B, then what does an iPhone do that a Nokia 3210 can't?

A better thing to ask is what does a V10 Lamborghini do that a V10 Audi S8 can't? They are similar at the heart and both prestigious, both capable of 155mph+, but they just simply get you to your destination in different ways.

Or at least compare an SLK with an S-class for example. Audi R8 and Skoda Octavia, seriously? Just proves how deluded Apple users are and how much of a high horse they think they're on with their possesion.
 
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I have had Apple 3s first and last! Apple product I have owned. I have had a Galaxy s2 and now on s4.

Its just a bloody phone, I can do what I like with android but Apple! :mad:
 
itchy said:
Apple = Snow white and the seven dwarfs. Just one bite and you fall under the spell.

OS far to closed for my liking. But sheep will be sheep.

It was the same in the 80s with the macintosh etc, just rich kids toys.
Click to expand...

So basically if you buy an Apple product you're a rich kid, a sheep, or both?

lol :rolleyes:
 
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