Apple's marketing strategy
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When it comes to technology most people prefer simple. And Apple also prefers simple. Which is why I can understand why a lot of people like Apple. But I'm not "most people" and simple to me is just that, simple, not "easier to use" or the many other reasons why people think Apple's simpler products mean they're automatically worth more money just because they're simple.
No, Apple needs consumers. Like any other manufacturer.
The only reason Apple needs Samsung is as a supplier (where, oddly, Samsung also needs them). Apple does not need competitors. Samsung does not need competitors. Consumers need Apple and Samsung to have competitors.
Actually thats is exactly what you said. You didn't say the V10 in a Lamborghini. lol.
..and you're doing it again, comparing a SLK as same desirability as Porsche. Not to mention is a flawed analogy even for cars, the Porsche Boxster being one of the best handling mid engine cars. Lets quote Mercedes...
http://www.drive.com.au/motor-news/...efeat-to-porsches-boxster-20110307-1bjwc.html
Give it up. You're just digging a deeper hole.
No, it just means that you're not prepared to pay a premium in return for a product that's simpler and has superior user accessibility to meet the needs of its target market.
You're not the target market and you don't understand the value in it. That doesn't mean it doesn't exist or isn't successful. Apple is phenomenally successful in meeting the needs of its target market. It is extraordinarily successful in also creating that market, a market that few other manufactures could identify.
That doesn't make them right or wrong, it makes them very, very good at what they do. Marketing strategy plays a huge part in that
To make things complicated is simple. To make complicated things simple, that's complicated.
You're making the mistake of thinking because something is easy. Its not complicated.
Well no. I said "what does a V10 Lamborghini do that a V10 Audi S8 can't"
Then you're the one who thought that translates to Audi being as prestigious as Lambo. Not me.
Your quote backs up what I'm saying though. You can compare an SLK and a Boxter then, no? It doesn't say Skoda is trying to be more like an R8.
It's relevant to the purpose of simplification/complication.
For purposes of UI operation, simplifying from an initially complicated state is not hard to do. Think about CLI vs Windows GUI. To implement the base CLI functions themselves is the hard part. To implement a button which relays a CLI function in the form of a simplified click is not hard to do.
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Its that kind of mindset that gave us Windows 8 Metro.
Well at the end of the day, I said an S8 with a V10 engine and a Lambo are "both prestigious".
You were claiming I said "Audi is as prestigious as Lambo" which suggests I'm saying an Audi A1 is as prestigious as a Gallardo. Which I know you know is quite frankly ludicrous.
S8s are very expensive cars and they do carry an amount of prestige whether you like it or not. Doesn't mean everything has the same amount of prestige, like dare I say, in an Apple lover's technologically dull world
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Well at the end of the day, I said an S8 with a V10 engine and a Lambo are "both prestigious".
You were claiming I said "Audi is as prestigious as Lambo" which suggests I'm saying an Audi A1 is as prestigious as a Gallardo. Which I know you know is quite frankly BS.
S8s are very expensive cars and they do carry an amount of prestige whether you like it or not. Doesn't mean everything has the same amount of prestige, like dare I say, in an Apple lover's technologically dull world
You are trying to compare dissimilar things as if they are the same. Which suggests you can't see how they are different.
Somehow one company turning a profit is greed, but its not for another company. Bizarre.
Yknow what, I am so sorry for bringing up the car analogy... As the person who started it, can I finish it as of now please? Thanks.
You were actually making a point about consumerism. Which some suggest was introduced by Ikea. Swapping a perfectly good table and chairs for another one.
http://leftfootforward.org/2014/08/the-men-who-made-us-spend-review-how-consumerism-took-over/
Well now you've retorted to saying any random thing you can think of because if you go back a little bit I was precisely the one who was saying you cant use the car comparison.
Astounding.
Nice out of context rhetoric and way to miss the entire point of the thread - not simply "turning a profit".... This thread is discussing Apple's manipulative marketing and I just don't like being lied to -even though I'm aware I don't like it for the sake of others. Most Apple fanboys I've quizzed have no idea there are better PPI screens than Retina™, and believe it's the best and most radical new technology from the future because Apple self-claimed it. Companies using manipulation like "We invented SoC" to suck up people's money and awe is greedy in my opinion, if they didn't spout so much nonsense I wouldn't have that opinion.
Funny thing is my sister bought an iPad on MY sole recommendation. Apple makes great products and I'm not disputing that.
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But not clever enough to spell correctly.
There's always one
Out of interest how many Android phones have each of you owned...
Two i think, HTC desire and a Galaxy S3 which i still have and use, window phones have never appealed to me,even less than apple ones.
At the end of the day if people want to spend vast amounts of money on apple then so be it, i would rather spend the money i save not buying into their marketing products on my house, keeping up with the Joneses has seemed to have gotten worse over the years
You seem to think apple making money is a crime. But if another company does it its ok. Like claiming you've x amount of memory when they already filled it with a load of crud that you cant delete. Or forced obsolescence dropping phones off the update list for no good reason. Samsung has consistently done this.
Don't use car analogies if you think anyone but a rivet counter knows what a S8 is. But a toddler could tell you it ain't the same thing as Lambo.
Don't use car analogies if you think anyone but a rivet counter knows what a S8 is. But a toddler could tell you it ain't the same thing as Lambo.
Apple have two core marketing strategies.
One is product placement, a lot of television and film has strong apple product placement. People see strong characters "hacking the database with ASCII" on a macbook and think "Wow that much be a whizz bang product". This is similar to how a lot of fashionable things come to the mainstream.
Second is in the education sector (in America at least), they push apple machines at rock bottom prices often near or below cost, that way children grow up using macs and use them throughout their education. When they hit adult life they buy a personal mac with a small discount.
This is common among HE institutions - a lot of students and academics buy macs thinking the educational discount makes them a bargain.
Anything else is just a side strategy.
One is product placement, a lot of television and film has strong apple product placement. People see strong characters "hacking the database with ASCII" on a macbook and think "Wow that much be a whizz bang product". This is similar to how a lot of fashionable things come to the mainstream.
Second is in the education sector (in America at least), they push apple machines at rock bottom prices often near or below cost, that way children grow up using macs and use them throughout their education. When they hit adult life they buy a personal mac with a small discount.
This is common among HE institutions - a lot of students and academics buy macs thinking the educational discount makes them a bargain.
Anything else is just a side strategy.
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I read the title and thought 'what a boring thread, I mean, how can apples have a marketing strategy...'. Then it clicked.
