Lol your probably one of the worst people to take advice from. You give a biased opinion depending on what brand your with, iv'e seen it a few times with you. You'll proper big up nvidia when you switch to them and shut down AMD, however when you move to AMD you proper big them up and shut down Nvidia lol
Id say to OP look at your airflow! I have a 290x Tri-x and my temps reach 72 degrees max on 1100Mhz overclock. and from looking at afterburner my fan never goes over 40%
And you have the Vapor x which is a better cooler so no way should you be getting higher temps and noise than me ofc with similar airflow.
Btw this is with gaming not benching. I don't bench, just game!
Only go for the 970 if you have a small case and airflow cannot really be improved much. Then it may be a worth while
sidegrade not upgrade lol.