Beans, filter roast.
It'll depend on how you brew coffee really, these are lighter roast for use with filters (AeroPress / Clever Dripper / etc.) and it'll depend how you brew them too as to the results you get.
I've had various Clifton ones before, usually really good in both AeroPress and CleverDripper so I can't see these being bad.
Living and working in Bristol means I'm quite spoilt for choice with places to drink decent coffee and to buy as well. I tend to buy from Full Court Press as Matt and his employees all really know their stuff and will advise well, but also because they change retail beans every week or two, allowing me to try new beans at home very often. Any beans they have on retail will also be the ones they have on the board for drinking too so you can try the variety before you buy the beans.
Small Street Espresso are good too but they tend to only stock and retail sell the same beans for a while so less variety. They will also grind beans for you if you want, however most people will advise that you only grind when you make a coffee as the beans will lose flavours roughly 5mins after grinding so if you have grounds sitting about for weeks, they won't have their full flavour.
If you're closer to Bath I'd suggest going to Repack Espresso near Royal Victoria Park (just West of it), Jonathan is very keen on his coffee and again, he'll give you brilliant advice in rather a lot of detail (right down to exact weight of grounds, type of water, infusion rates...).
Colonna & Small's is also a decent place in Bath, I've not been but Jonathan knows the guys well and recommends them if you're in the centre.
Your location says Wiltshire hence mentioning the above places.
Photo showing the info on the packet:
http://i676.photobucket.com/albums/vv126/InvG/09C7A40C-D233-4946-AB5A-D5A427CA3C1E.jpg