I don't think that it's the extreme ends of the scale that are annoyed.
For instance my misses works out, she's healthy but by no means does she look like that. (I wish), however the advert is implying she isn't ready for the beach and should try harder.
Bit harsh don't you think??
Perhaps I could go to the gym 3 days a week, but it's a tough sacrifice when those 6 hours are the only free time you have all week. And I'm a 15+ minute drive from the nearest gym.
http://www.dailymail.co.uk/news/art...-chubsters-complaining-bikini-clad-model.html
I don't have an issue with plus size models or people being happy in the way that they look even if they have let themselves go a little bit - but I really don't get why it is popular for some to get all worked up to the point where they want to ban an advert aimed at people who might want to work out and get into shape.
Fat acceptance shouldn't mean that skinny people are taboo or that the govt shouldn't still warn of the dangers of obesity or that, in this case, a protein company can't still promote products designed to supplement the diets of people who are working towards certain body/fitness related goals. If people are comfortable being fat then go be fat but don't make it taboo to be healthy and skinny or try to normalise, for example, obesity in women with terms like 'real women'.
Fair enough but the broader argument in general what we are shown in magazines / advertisements usually are not representative of reality and sets an unrealistic bar for people.
In my opinion it just boils down to women wanting to feel sexually attractive, after all women are the ones who are taught to be sought after and chased. This combined with the entitlement that modern feminism (tumblrism) seems to instil in these social warriors leads to these kind of overblown reactions.
Since when has the term 'Beach Body' meant anything but an aesthetically pleasing look?
You swap the image with a toned dude and no one would bat an eye-lid, apart from the majority of those women claiming the original version is terrible, I'm sure they wouldn't object to seeing such adverts then.
Simply put, guys are encouraged to aspire to be stronger, to see a toned athlete and told with enough effort you could be like that, to feel empowered by the possibility of being in such good shape.
Nowadays, when women see a strong athletic female they're encouraged to complain how it's unrealistic and doesn't represent the 'real' woman. To sit behind their keyboards and feel a sense of comfort that a niche group sympathise with their ideals. Vowing to fight and complain until the 'unrealistic' body standard society has idolised and lusted after has been destroyed... and been replaced by their own.
And just remember, just because we're big ladies doesn't mean we don't deserve hot hunky men! But... but not fat guys, they're gross.
So we all know that. Why hate on those that can and want to attain it? Not their fault if fatties have no willpower.
I'm not fat (could definitely shift one or two pounds at the moment though) but it always amuses me (and helps identify imbeciles) when people use the term "fatties", like they've never managed to progress from the school playground.
Even when I used to work 10hr days and commuted 3hrs a day, I still made it to the gym or did some exercise (played rugby). So if it is important to you you will do something about it.
Problem is not everyone can be bothered to make the sacrifice.
I can't stand things like this. There is is absolutely nothing wrong with the advert. The model on it is fit and healthy and apparently this is the wrong thing to promote in the eyes of the jealous lazy fat women that are deeper in denial than they are in cake about how unhealthy and fat they are. I guarantee 99% of the people who signed the petition are above a healthy body fat percentage but think they are what a proper woman is because they have curves, lots and lots of curves.....
Oh yeah, I was quite ill last year and wound up putting on a bit of weight, still getting into 36" waist jeans though but would be happier being back to my normal weight around 13 stone.Are you sure it's just a few pounds?
What really annoys me about this is that 200+ people have complained to Ofcom because the advert portrays an 'unhealthy body image'.